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# Gold-Gilded Velcro Sneakers
These Luxurious Velcro PUMAs are Dubbed the 'Basketball Strap'

By Riley von Niessen | Published 2017-01-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/velcro-puma
References: [hypebae](https://hypebae.com/2017/1/puma-basket-strap-exotic-skin) & [puma](http://puma.com/)

These [Velcro](https://www.trendhunter.com/trends/hoka-mafate-three2) [PUMA](https://www.trendhunter.com/trends/avanti-pony-hair) sneakers are perfectly suited to consumers who have an appreciation for flashy looks and convenience.

With the uppers constructed from a stark white snakeskin-like material, the gold accents that complement key components of the 'Basket Strap' are especially visible. In addition to marking PUMA's branding, bits of gold comprise the holes that host the Velcro straps. Due to this contrast, the sneakers have a high-end look that's also versatile, as the combination of white and gold can be easily integrated into everyday ensembles. To maintain this sleek look, the Velcro PUMAs feature white soles and inner linings as well.

Currently, the sneakers can be purchased from select PUMA stockists, where black and beige versions are also available,

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 65% | Activity: 62% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Luxury Sneakers:** Opportunity for disruptive innovation in creating luxurious sneakers with unique materials and colors.
- **Convenient Footwear:** Opportunity for disruptive innovation in creating footwear that combines convenience and style, such as velcro straps on sneakers.
- **Gold Accents:** Opportunity for disruptive innovation in incorporating gold accents into fashion and footwear in unique ways.

### Who This Affects Most

- **Footwear Industry:** There is an opportunity for the footwear industry to capitalize on creating sneakers that prioritize luxury and convenience, such as these gold-gilded velcro PUMAs.
- **Fashion Industry:** The fashion industry could create unique pieces by incorporating gold accents into their designs.
- **Retail Industry:** Retailers could offer exclusive products like these gold-gilded velcro PUMAs, which appeal to consumers who want luxury and convenience in their everyday items.

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