# Lightweight Mineral Primers Veil Mineral Primer by Hourglass Cosmetics is Vegan and Oil-Free By Rebecca Byers | Published 2018-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/veil-mineral-primer References: [allure](https://www.allure.com/review/hourglass-veil-mineral-primer) & [hourglasscosmetics](https://www.hourglasscosmetics.com/veil-mineral-primer) Promising to "elevate" one's foundation, [Hourglass Cosmetics](https://www.trendhunter.com/trends/outside-in-brand)' Veil Mineral Primer is a lightweight facial primer designed to limit redness and reduce the appearance of fine lines. The vegan, [oil-free formula](https://www.trendhunter.com/trends/smashbox-cosmetics) boasts [SPF 15 sun protection](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen) capabilities, while it is also specifically designed to work well on all skin types, including ultra-sensitive or blemish-prone facial skin. In addition to being vegan and oil-free, the Veil Mineral Primer formula is free-from parabens, sulfates, gluten, fragrance and synthetic dyes. The Hourglass Cosmetics brand describes the appearance of the product having an "airy, silky cloud-like texture." Veil Mineral Primer is designed to also repel water in order to allow one's makeup to appear freshly applied all day long. The luxurious skincare product is available through the brand's website, as well as cult beauty boutiques. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 57% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Lightweight Facial Primers:** The rise of lightweight facial primers that offer multiple benefits, such as reducing redness and fine lines, and are suitable for all skin types. - **Vegan and Oil-free Cosmetics:** The growing demand for cosmetics that are vegan, oil-free, and free from harmful substances like parabens, sulfates, and synthetic dyes. - **Long-lasting Makeup:** The need for long-lasting makeup products that can repel water and maintain a freshly applied appearance throughout the day. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty and cosmetics industry will need to develop more lightweight, multi-purpose facial primers to cater to customer demands for vegan, oil-free, and long-lasting makeup. - **Skincare:** The skincare industry has the opportunity to create innovative products that combine the benefits of skincare and makeup, such as lightweight primers with SPF protection and anti-aging properties. - **E-commerce and Retail:** The e-commerce and retail sectors can capitalize on the rising popularity of vegan and oil-free cosmetics by stocking and promoting brands that align with these consumer preferences. ## Related on Trend Hunter - [Vegan Collagen Sunscreens](https://www.trendhunter.com/trends/mineral-priming-lotion.md) - [Mineral SPF Primers](https://www.trendhunter.com/trends/mineral-unseen-sunscreen.md) - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md) - [Vegan-Friendly Tinted Sunscreens](https://www.trendhunter.com/trends/organic-tinted-mineral-sunscreen.md) - [Oil-Free Primer Formulas](https://www.trendhunter.com/trends/smashbox-cosmetics.md) - [Protective Hydrating Primers](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50.md) - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md) - [Squalene-Infused Hydrating Primers](https://www.trendhunter.com/trends/light-reflecting-hydrating-primer.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md)