# Luxury Vehicle-Sharing Services 'Audi at Home' Allows People to Book a Luxury Car Via Smartphone By Cadhla Gray | Published 2015-11-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/vehiclesharing References: [slashgear](http://www.slashgear.com/audi-at-home-car-sharing-service-launches-in-sf-and-miami-09413800/) & [audi](http://www.audi.ca/ca/web/en.html) [Audi](https://www.trendhunter.com/trends/audi-urbansphere-concept) has been keeping consumers on their toes with digitally integrated apps and services like the 'Audi Mileage Tracker' app and now the 'Audi at Home' vehicle-sharing service. This service is starting out at only two American residences -- the [Four Seasons Residences](https://www.trendhunter.com/trends/summer-programming) in Miami and the LUMINA condominium project in San Francisco -- both luxury residences for wealthy people. The app allows people who live there to use their smartphone for "spontaneous booking" of a sleek Audi vehicle on short notice. Upon ordering and reservation, the car is brought to the property by a valet and returned to the same person once the trip is completed. This way, the vehicle-sharing service introduces Audi's target market, older upper-class people, to its line of cars, hopefully resulting in some major purchases. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Vehicle-sharing Services:** The rise of luxury vehicle-sharing services like 'Audi at Home' integrating digital apps and services introduce high-end car brands to upper-class consumers and boost future purchase potential. - **On-demand Vehicle Reservations:** Short-notice on-demand reservation services for luxury vehicles such as 'Audi at Home' demonstrate the potential for similarly integrated apps and services in the car rental and transportation industry. - **Innovative Valet Services:** Innovative valet services like those employed by 'Audi at Home' are a growing trend in the luxury car industry and related industries such as hospitality and residential real estate. ### Who This Affects Most - **Automotive:** Luxury vehicle-sharing services like 'Audi at Home' introduce high-end car brands to potential future buyers while expanding on convenient and innovative automotive services. - **Hospitality:** The incorporation of luxury vehicle-sharing services and innovative valet services like 'Audi at Home' into luxury hotels and resorts presents opportunities for streamlined guest experiences and future customer loyalty. - **Residential Real Estate:** Luxury vehicle-sharing services and valet services like 'Audi at Home' added as amenities in high-end residential developments increase property value and attract potential buyers looking for added convenience and luxury. ## Related on Trend Hunter - [Oversized Well-Appointed Electric Vehicles](https://www.trendhunter.com/trends/audi-urbansphere-concept.md) - [Lounge-Like Autonomous Vehicles](https://www.trendhunter.com/trends/audi-concept-vehicle.md) - [Bespoke Automotive Concierge Programs](https://www.trendhunter.com/trends/automotive-concierge.md) - [Auto-Branded Multimedia Experiences](https://www.trendhunter.com/trends/audi-haus.md) - [Seamless Auto Concierge Programs](https://www.trendhunter.com/trends/genesis-at-home.md) - [Integrated Automotive Streaming Services](https://www.trendhunter.com/trends/apple-music-integration.md) - [Car-Specific Video Commerce](https://www.trendhunter.com/trends/video-commerce1.md) - [Premium Airline Accommodations](https://www.trendhunter.com/trends/air-canada-chauffeur-service.md) - [Membership-Based Luxury Car Clubs](https://www.trendhunter.com/trends/luxury-car-club.md)