# Next-Gen Vehicle Shopping Concepts ZeroLight, Cadillac & Amazon Shared a New Vision at CES 2020 By Laura McQuarrie | Published 2020-01-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/vehicle-shopping-concept References: [prnewswire](https://www.prnewswire.com/news-releases/zerolight-collaborates-with-cadillac-and-amazon-to-introduce-a-new-vision-for-vehicle-shopping-at-ces-300981679.html) & [zerolight](https://zerolight.com) As it stands, there are a handful of products that can't be purchased on Amazon, including cars, but [ZeroLight](https://www.trendhunter.com/trends/mitsubishi-motors), [Cadillac](https://www.trendhunter.com/trends/innerspace) and Amazon partnered to share a vision for a new vehicle shopping concept at CES 2020. At the center of the shopping experience is the Cadillac XT6 and consumers are guided through a personalized, supportive experience that's user-friendly and useful for becoming more familiar with the model. The four-stage journey is designed to be engaging and personalized, beginning with an advert that links them to an [Amazon Vehicles](https://www.trendhunter.com/trends/amazon-auto) page. From there, users are able to see the vehicle tailored to their liking with visualization solutions by ZeroLight. As well as being able to see their customized car in 3D, the experience also supports wireless VR experiences and an interactive AR app within dealerships. Image Credit: ZeroLight ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 95% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Personalized Vehicle Shopping:** Opportunity for disruptive innovation in creating personalized vehicle shopping experiences that engage and cater to individual preferences. - **Visualization Solutions:** Opportunity for disruptive innovation in developing advanced visualization solutions for customers to view and customize vehicles in 3D. - **Augmented and Virtual Reality Integration:** Opportunity for disruptive innovation in integrating augmented and virtual reality technologies into the vehicle shopping experience, both online and in dealerships. ### Who This Affects Most - **E-commerce:** Opportunity for disruptive innovation in expanding e-commerce platforms, like Amazon, to include vehicle sales. - **Automotive:** Opportunity for disruptive innovation in the automotive industry to enhance vehicle shopping experiences through technological advancements and customization options. - **Virtual Reality:** Opportunity for disruptive innovation in the virtual reality industry by developing immersive VR experiences for customers to explore and interact with vehicles. ## Related on Trend Hunter - [Auto-Centric Digital Retail Spaces](https://www.trendhunter.com/trends/amazon-auto.md) - [Cloud-Based Vehicle Customizations](https://www.trendhunter.com/trends/mitsubishi-motors.md) - [Online Car Platforms](https://www.trendhunter.com/trends/hyundai-partners-with-amazon.md) - [Automotive Metaverse Boutiques](https://www.trendhunter.com/trends/metaverse-boutique.md) - [Steering Wheel-Free Autonomous Cars](https://www.trendhunter.com/trends/innerspace.md) - [Luxe Electric Family Vehicles](https://www.trendhunter.com/trends/vistiq-suv.md) - [Seamless Automotive Shopping Apps](https://www.trendhunter.com/trends/awin-group-of-dealerships.md) - [Car-Specific Video Commerce](https://www.trendhunter.com/trends/video-commerce1.md) - [Electric Off-Road Concepts](https://www.trendhunter.com/trends/elevated-velocity.md)