# Explorer Vehicle Marketing Campaigns The Infinti Q30 is Debuted Using a Compass and an Influencer By Michael Hemsworth | Published 2016-02-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/vehicle-marketing References: [homecrux](http://www.homecrux.com/2016/02/24/42630/the-seeker-by-infiniti-is-modish-version-of-traditional-compass.html) & [infiniti.de](https://www.infiniti.de/) The new vehicle marketing campaign behind the Infinti Q30 has Berlin-based [Instagram](https://www.trendhunter.com/trends/made-for-what-youre-made-of) photographer Micheal Schulz seeking out the new car with a little digital help. [Infiniti](https://www.trendhunter.com/trends/infiniti-vision-qe-concept) provided Schulz with 'The Seeker' compass, which showed the influencer the direction to go in order to find the new car. The GPS-enabled compass is designed after the likeness of the Infinti Q30 vehicle, while the features of the device include the ability to show direction and mission progress. The vehicle marketing campaign marries the idea of exploration and beauty with the utilization of an Instagram influencer and a little tech integration. Schulz photographed the vehicle in his signature style and is uploading them over the course of an extended period with the hashtag #BornToChallenge attached. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Digital-driven Marketing:** Opportunity to integrate technology and influencers in marketing campaigns to create a unique and interactive customer experience. - **Influencer Brand Partnerships:** Opportunity for brands to collaborate with popular influencers to enhance brand awareness and reach a wider audience. - **Experiential Advertising:** Opportunity to create immersive campaigns that engage customers on both a digital and physical level, fostering an emotional connection with the brand. ### Sectors Adopting This - **Automotive:** Opportunity for car manufacturers to leverage innovative marketing strategies and partnerships to attract and engage customers in a competitive market. - **Social Media:** Opportunity for social media platforms to facilitate influencer collaborations and provide tools for interactive marketing campaigns. - **Technology:** Opportunity for tech companies to develop GPS-enabled devices and integrate them into marketing campaigns, creating unique and memorable experiences. ## Related on Trend Hunter - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Streamlined Digital EV Concepts](https://www.trendhunter.com/trends/infiniti-vision-qe-concept.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Consumer-Centric Luxury Car Campaigns](https://www.trendhunter.com/trends/genesis-motors-canada.md) - [Influencer-Inspired In-Car Dashboards](https://www.trendhunter.com/trends/dashboard-kitchen.md) - [Miniature Collectible Campaigns](https://www.trendhunter.com/trends/worlds-smallest.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Female Space Exploration Campaigns](https://www.trendhunter.com/trends/future-astronaut.md)