# Room Temperature Vegan Meals VegReady Offers Customized Plant-Based Meals By Mishal Omar | Published 2017-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegready References: [kickstarter](https://www.kickstarter.com/projects/vegready/vegready-the-fusion-of-convenience-taste-and-ecolo?ref=discovery) VegReady is a new meal service that is currently fundraising on [Kickstarter](https://www.trendhunter.com/trends/nustack), and was created to serve vegans and health conscious consumers. The service claims to match meals to consumers needs, preferences and desires, and there are three simple steps involved. The first is to order the variety pack online, where the meals then arrive by mail and can be stored away until they are ready to be consumed. At the beginning of 2018, VegReady is looking to custom-design subscribers' meals with focuses such as energy enhancement, digestive functioning, appetite control and more. By the end of 2018, the brand aims to [personalize people's meals](https://www.trendhunter.com/trends/personalized-meal-kits) to their genes, which will be done after subscribers submit their DNA reports. These healthy, [vegan meals](https://www.trendhunter.com/trends/single-serve-plant-based-entrees) can be stored at room temperature until they are ready to be consumed. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 65% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Customized Meal Services:** Opportunity to create personalized meal services that cater to individual needs and preferences. - **Dna-based Meal Customization:** Potential for meal services to use DNA reports to customize meals according to individual genetic makeup. - **Room Temperature Food Storage:** Opportunity to develop more room temperature food options for convenient consumption. ### Sectors Adopting This - **Meal Delivery Services:** Disruptive innovation opportunities to create meal delivery services that offer customized options based on individual needs and DNA reports. - **Health and Wellness:** Opportunities in the health and wellness sector to provide personalized meal options that cater to different health goals and genetic makeup. - **Food Packaging and Storage:** Potential for disruptive innovation in developing improved packaging and storage solutions for room temperature food products. ## Related on Trend Hunter - [Plant-Based Resolution Boxes](https://www.trendhunter.com/trends/plant-based-resolution.md) - [Plant-Powered Ready Meals](https://www.trendhunter.com/trends/vegan-ready-meal-range.md) - [Chef-Crafted Vegan Ready Meals](https://www.trendhunter.com/trends/vegan-ready-meal.md) - [Meatless Ready-to-Heat Meals](https://www.trendhunter.com/trends/ready-to-heat-meal.md) - [Protein-Packed Quick-Serve Meals](https://www.trendhunter.com/trends/perfect-servings-meals.md) - [Ready-to-Eat Plant-Based Meals](https://www.trendhunter.com/trends/beyond-meals.md) - [Satisfying Plant-Based Meal Kits](https://www.trendhunter.com/trends/the-flavourists-plantbased-meal-kits.md) - [Instant Plant-Based Meals](https://www.trendhunter.com/trends/instant-plantbased-meals.md) - [Heat-and-Eat Vegan Meals](https://www.trendhunter.com/trends/squeaky-bean-heat-eat.md)