# Festive Plant-Based Feasts Tesco is Hosting 'Vegmas' as an Inspiring, Plant-Powered Holiday Dinner By Laura McQuarrie | Published 2018-11-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegmas References: [london-post](https://london-post.co.uk/a-plant-based-christmas-feast-is-coming-to-london/) & [eventbrite](https://www.eventbrite.co.uk/e/tesco-vegmas-a-plant-based-christmas-feast-with-vegan-influencers-bosh-tickets-421064415) Over the last year, Tesco has significantly expanded its plant-based offerings in order to meet the demand from UK consumers, so this holiday season it is fittingly hosting a 'Vegmas' celebration. [Tesco Vegmas](https://www.trendhunter.com/trends/vegan-valentines-day-meal) is branded as a "[plant-based Christmas feast](https://www.trendhunter.com/trends/holiday-meals-and-feasts)" that shares dishes like scallops made from mushrooms and a [vegan-friendly version of pigs in blankets](https://www.trendhunter.com/trends/pigs-in-blankets-collection) over five courses. At the event, Tesco hopes to inspire people who are catering for vegan and vegetarian guests, as well as those who want to get more greens on their holiday table—this includes vegans, vegetarians and meat-eaters alike. Naturally, Tesco will also be offering up some of the items from its free-from Christmas range, such as the Vegan Stuffed Butternut Squash. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 26% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Holiday Feasts:** As plant-based diets continue to gain popularity, there is an opportunity for retailers and food companies to expand their offerings to cater to consumers seeking vegan and vegetarian holiday meal options. - **Plant-based Meat Alternatives:** The rise of plant-based meat alternatives presents an opportunity for food companies to create delicious vegan versions of classic holiday dishes, such as pigs in blankets made from vegetable protein. - **Eco-friendly Packaging:** As consumers become more environmentally conscious, there is an opportunity for retailers and food companies to provide plant-based meal options in eco-friendly packaging. ### Where This Applies - **Supermarkets:** Supermarkets can take advantage of the rising interest in plant-based diets by expanding their offerings of vegan and vegetarian holiday dishes to attract more customers. - **Food Delivery:** Food delivery services can capitalize on the demand for plant-based holiday feasts by offering vegan and vegetarian meal kits for consumers to cook at home. - **Food Packaging:** Food packaging companies can innovate eco-friendly packaging solutions for plant-based holiday feasts, providing more sustainable options that align with consumer preferences. ## Related on Trend Hunter - [Festive Plant-Powered Meal Kits](https://www.trendhunter.com/trends/plant-based-christmas-menu.md) - [Vegan Holiday Feast Meals](https://www.trendhunter.com/trends/holiday-feast-meals.md) - [Romantic Plant-Based Meal Kits](https://www.trendhunter.com/trends/vegan-valentines-day-meal.md) - [Festive Meatless Pizzas](https://www.trendhunter.com/trends/pizza-for-christmas.md) - [Artisan-Quality Grocer Holiday Dishes](https://www.trendhunter.com/trends/tesco-chefs-collection.md) - [Meat-Free Christmas Roasts](https://www.trendhunter.com/trends/this-chestnut-mushroom-caramelised-onion-nut-roast.md) - [Seasonal Vegan-Friendly Cafe Menus](https://www.trendhunter.com/trends/costa-coffee-christmas-menu.md) - [Plant-Powered Cheese Boards](https://www.trendhunter.com/trends/vegan-cheese-board.md) - [Plant-Based Holiday Baguettes](https://www.trendhunter.com/trends/holiday-baguette.md)