# Mineral-Rich Pepper Water All-Natural VEGGIWATER is Made with Red and Yellow Peppers By Laura McQuarrie | Published 2019-10-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/veggiwater References: [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/250/2019/us/products/view/product_id:41006) & [veggi-water](https://www.veggi-water.com/) The alternative water beverage market is full of sweet options like maple water, [coconut water](https://www.trendhunter.com/trends/raw-organic-coconut-water) and watermelon water, and VEGGIWATER offers a product that sets itself apart by being prepared with colorful red and yellow peppers. The Red & Yellow Pepper Water is touted as an "absolute novelty in the world of beverages" and boasts a golden yellow color that's free from sweeteners and preservatives. The vegan-friendly beverage is low in calories and rich in antioxidants and Vitamin C, and is lightly enhanced with lemon juice. With many health-conscious individuals looking for unique and refreshing alternatives to soda and juice, as well as more interesting options than plain water, the [alternative beverage category](https://www.trendhunter.com/trends/newater) is booming—as evidenced by many products that turn unexpected fruits and vegetables into delicious sources of hydration. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 31% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Colorful Water Beverages:** There is an opportunity to create more all-natural and low calorie water beverages made with a variety of fruits and vegetables. - **Alternative Beverage Market:** Innovation in the alternative beverage market continues to grow, creating opportunities for unique and refreshing options for health-conscious consumers. - **Hydrating Wellness:** The trend of wellness-focused, hydration-promoting products continues to rise, creating opportunities for beverage manufacturers to incorporate functional ingredients and nutrients. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can develop and market innovative and unique all-natural water beverages made with a variety of fruits and vegetables to meet the growing demand from health-conscious consumers. - **Plant-based Food Industry:** As the demand for vegan-friendly products grows, the plant-based food industry can expand into the beverage market by creating all-natural and healthy water beverages made from vegetables and fruits. - **Wellness Industry:** The wellness industry can incorporate these type of all-natural, low calorie, and nutrient-rich water beverages into their product offerings to continue to promote health and hydration. ## Related on Trend Hunter - [Hydrating Melon Beverages](https://www.trendhunter.com/trends/mela-watermelon-water.md) - [Organic Savory Spritzers](https://www.trendhunter.com/trends/savory-spritzers.md) - [Artisan-Quality Vegetable Juices](https://www.trendhunter.com/trends/veg-it-juice.md) - [Canned Watermelon Drinks](https://www.trendhunter.com/trends/mela.md) - [Spicy Sparkling Waters](https://www.trendhunter.com/trends/deathberry-inferno.md) - [Daily Greens Drinks](https://www.trendhunter.com/trends/daily-greens-drink.md) - [Watermelon-Infused Cactus Water](https://www.trendhunter.com/trends/caliwater.md) - [Potassium-Infused Electrolye Drinks](https://www.trendhunter.com/trends/wet-hydration-1.md) - [Spicy Non-Alcoholic Beverages](https://www.trendhunter.com/trends/slice-of-spice.md)