# Veggie-Packed Frozen Muffins The Veggies Made Great Blueberry Oat Muffins are Nutrient-Dense By Michael Hemsworth | Published 2020-09-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/veggies-made-great-blueberry-oat-muffins References: [snackandbakery](https://www.snackandbakery.com/articles/95240-veggies-made-great-grows-product-line-at-wegmans) & [veggiesmadegreat](http://www.veggiesmadegreat.com) The Veggies Made Great Blueberry Oat Muffins are a flavorful, nutrient-dense product from the nutrition-focused brand that will offer consumers a delicious way to stave off hunger between meals without losing sight of their dietary needs. The muffins are perfect for packing into school lunches and feature an allergy-friendly recipe that is free from soy, gluten, tree nuts, peanuts and more. The muffins have the forward flavor of blueberries and oats, but are also infused with [zucchini and carrots in the mix](https://www.trendhunter.com/trends/happy-orchard-products) to help increase the nutritional profile of the snack. The Veggies Made Great Blueberry Oat Muffins are being made available at [Wegmans](https://www.trendhunter.com/trends/veggies-made-great-brownie-bites) now, which positions them perfectly for the back to school season as an addition to bagged lunches. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Nutrient-dense Snacks:** The trend of nutrient-dense snacks presents an opportunity to develop innovative products that combine delicious flavors with high nutritional value. - **Allergy-friendly Food:** The growing demand for allergy-friendly food creates a market for innovative products that cater to various dietary restrictions and preferences. - **Hidden Veggie Foods:** The trend of incorporating vegetables into unexpected food products opens up opportunities for creating innovative and healthy snack options. ### Sectors Adopting This - **Food Manufacturing:** The food manufacturing industry can leverage the trend of nutrient-dense snacks to develop and produce innovative products that meet growing consumer demand. - **Specialty Food:** The specialty food industry has the potential to tap into the market for allergy-friendly food by offering unique and delicious products that cater to specific dietary needs. - **Frozen Food:** The frozen food industry can capitalize on the trend of hidden veggie foods by creating convenient and healthy options that appeal to busy consumers. ## Related on Trend Hunter - [Chocolaty Keto Muffins](https://www.trendhunter.com/trends/veggies-made-great.md) - [Clean-Label Protein Muffins](https://www.trendhunter.com/trends/muffits.md) - [Microwave-Ready Snack Products](https://www.trendhunter.com/trends/veggies-made-great-products.md) - [Veggie-Packed Brownie Snacks](https://www.trendhunter.com/trends/veggies-made-great-brownie-bites.md) - [Frozen Veggie-Packed Pastries](https://www.trendhunter.com/trends/chocolate-chip-blondie-bites.md) - [Kids Organic Energy Muffins](https://www.trendhunter.com/trends/clif-kid-zbars.md) - [Free-From Breakfast Muffins](https://www.trendhunter.com/trends/breakfast-muffins.md) - [Gluten-Free Egg Patties](https://www.trendhunter.com/trends/egg-patties.md) - [Baked Breakfast Bars](https://www.trendhunter.com/trends/soft-baked-oat-bars.md)