# Influencer-Backed Veggie meals Nicole Modic from KaleJunkie Partners with Del Monte’s Veggieful By Grace Mahas | Published 2022-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/veggieful References: [prnewswire](https://www.prnewswire.com/news-releases/del-montes-veggieful-brand-announces-partnership-with-nicole-keshishian-modic-of-kalejunkie-301628298.html?tc=eml_cleartime) & [delmonte](https://www.delmonte.com/products/snacks/veggieful/riced-veggies)  To inspire consumers to fall back into a [healthier routine](https://www.trendhunter.com/trends/garden-veggie-snacks), Del Monte Veggieful has partnered with Nicole Keshishian Modic of the popular food site and social media page KaleJunkie. Thanks to the new partnership, Veggieful Pocket Pies, including new pizza-inspired pockets, and Veggieful Riced Veggies can be combined into your daily snack or meal routine with Nicole's inspiration, recipes, and time-saving hacks. “My goal whenever I am cooking is to find joy in eating with simple yet flavorful recipes that anyone can make. Working with Del Monte’s Veggieful allows me to create recipes that encourage home cooks to eat more [vegetarian recipes](https://www.trendhunter.com/trends/garden-veggie-snacks-products) & products,” says Nicole Keshishian Modic. “I want my recipes to make people feel good from the inside out.” The new Veggieful Pocket Pies and Veggieful Riced Veggies are now available at major retailers nationwide. Image Credit: Veggieful ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 13% | Freshness: 13% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Influencer-backed Veggie Meals:** Creating partnerships with social media influencers to promote plant-based diets and products. - **Convenience Foods:** Developing ready-to-eat or quick-to-cook plant-based meal and snack options that align with consumers' health goals. - **Vegetarian Marketing:** Innovating marketing strategies that appeal to consumers' desires for healthier, more sustainable vegetarian and plant-based diets. ### Who This Affects Most - **Food and Beverage:** Developing vegetarian and plant-based meal and snack options that cater to health-conscious consumers. - **Health and Wellness:** Incorporating plant-based diets and products into health and wellness programs and initiatives. - **Digital Marketing:** Connecting with social media influencers to market vegetarian and plant-based products to a wider audience. ## Related on Trend Hunter - [Influencer Flexitarian Campaigns](https://www.trendhunter.com/trends/violife-1.md) - [Chef-Approved Meal Deliveries](https://www.trendhunter.com/trends/home-chef-and-monique-volz.md) - [Canned Cuisine-Inspired Veggies](https://www.trendhunter.com/trends/del-monte-foods.md) - [Simple Satisfying Meal Kits](https://www.trendhunter.com/trends/green-chef-x-emily-mariko.md) - [Better-For-You Veggie Snacks](https://www.trendhunter.com/trends/hain-celestial-garden-veggie-snacks.md) - [Gut-Friendly Meal Kits](https://www.trendhunter.com/trends/gut-friendly-meal-kits.md) - [Vegetable-Packed Recipe Deliveries](https://www.trendhunter.com/trends/gousto-veg-table.md) - [Sustainable Salad Meal Kit Deliveries](https://www.trendhunter.com/trends/frache-noodle-salad.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md)