# Plant-Based Meal-Kit Startups This Service Provides Customers with Veggie-Centric Meals On-Demand By Katherine Pendrill | Published 2016-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/veggiecentric-meals References: [grubstreet](http://www.grubstreet.com/2016/03/funding-for-hungryroot-meal-kit-start-up.html) & [hungryroot](https://www.hungryroot.com/) '[Hungryroot](https://www.trendhunter.com/trends/hungryroot-smartcart)' is a new meal-kit startup that provides customers with veggie-centric meals. While there are a wide variety of fresh food subscription services, this startup differs by allowing customers to order the kits anytime. Hungryroot is a New York-based startup that specializes in providing customers with veggie-centric meals that can be prepared in less than seven minutes time. The focus on plant-based meals makes the service somewhat similar to Mark Bittman's vegan subscription service 'Purple Carrot.' However, Hungryroot differs in that it is not just a subscription service. Instead, customers can order the [plant-based meals individually](https://www.trendhunter.com/trends/personalized-meal-kits) or 50 at a time. The service also differs in that it comes with the option to add meat if the consumer chooses to do so. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 75% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Veggie-centric Meals:** Opportunity to create innovative plant-based meal kits that cater to the growing demand for veggie-centric meals. - **On-demand Meal Kits:** Disruptive potential in providing customers with the flexibility to order meal kits anytime and receive them quickly. - **Customizable Meal Kits:** Innovation opportunity lies in offering customizable options, such as the ability to add meat, to meet individual consumer preferences. ### Who This Affects Most - **Meal-kit Delivery:** Meal-kit delivery services can capitalize on the trend by offering veggie-centric meal options and on-demand ordering. - **Plant-based Food:** The plant-based food industry can leverage the trend by creating innovative and convenient meal kits for customers seeking veggie-centric options. - **Subscription Services:** Subscription service providers can tap into the trend by offering customizable meal kits and on-demand ordering options to cater to different consumer preferences. ## Related on Trend Hunter - [Seasonal Vegan Meal Kits](https://www.trendhunter.com/trends/purple-carrot-meal-kits.md) - [Satisfying Plant-Based Meal Kits](https://www.trendhunter.com/trends/the-flavourists-plantbased-meal-kits.md) - [Subscription-Based Food Delivery Services](https://www.trendhunter.com/trends/fresh-meal-plan.md) - [Plant-Based Resolution Boxes](https://www.trendhunter.com/trends/plant-based-resolution.md) - [Instant Plant-Based Meals](https://www.trendhunter.com/trends/instant-plantbased-meals.md) - [Chef-Curated Meal Subscriptions](https://www.trendhunter.com/trends/upmeals.md) - [Upscale Plant-Based Meal Kits](https://www.trendhunter.com/trends/eleven-madison.md) - [Plant-Based Grocery Collections](https://www.trendhunter.com/trends/plantbased-grocery-collection.md) - [Plant-Centric Meal Delivery Services](https://www.trendhunter.com/trends/plantcentric-meal-delivery.md)