# Plant-Based Steamed Buns Purple Carrot Launches the Veggie Wow Bao with Gochujang Dipping Sauce By Debra John | Published 2024-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/veggie-wow-bao References: [purplecarrot](https://www.purplecarrot.com/prepared_recipes/veggie-wow-bao-with-spicy-gochujang-dipping-sauce) & [wowbao](https://www.wowbao.com/)  Purple Carrot is introducing the 'Veggie [Wow Bao](https://www.trendhunter.com/trends/breakfast-bun)' as part of its new September menu, which will launch at the end of August. This exciting addition highlights a collaboration with Wow Bao, known for its [Asian street food specialties](https://www.trendhunter.com/trends/gosh-street-food-bites). The Veggie Wow Bao is "the first 100% [plant-based steamed bun](https://www.trendhunter.com/trends/oat-cream-buns) offered by Purple Carrot, designed for convenience with just 190 calories for two buns." Moreover, it's ideal for a quick, low-calorie lunch or a nutritious afternoon snack. The Veggie Wow Bao features a "vibrant filling of edamame, bok choy, broccoli, and snow peas, complemented by a spicy gochujang dipping sauce." This new offering supports a plant-based diet while delivering a flavorful and satisfying option suitable for adults and children who demand flavor and nuance from plant-based dishes. Image Credit: Purple Carrot ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 70% | Activity: 60% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Convenient Plant-based Meals:** The creation of the 100% plant-based steamed buns underscores the growing demand for ready-to-eat, nutritious meal options. - **Fusion Plant-based Cuisines:** The Veggie Wow Bao combines traditional Asian street food flavors with plant-based ingredients, catering to diverse culinary preferences. - **Low-calorie Plant-based Snacks:** The introduction of low-calorie, plant-based snacks like the Veggie Wow Bao addresses the consumer's desire for healthier snacking alternatives. ### Where This Applies - **Plant-based Food Industry:** The launch of the Veggie Wow Bao by Purple Carrot is a clear sign of expansion in the plant-based food sector. - **Convenience Food Market:** Convenient and healthy products such as the Veggie Wow Bao are becoming increasingly important in the ready-to-eat food market. - **Ethnic and Specialty Foods:** The collaboration between Purple Carrot and Wow Bao highlights an evolving trend in ethnic and specialty food offerings that cater to plant-based diets. ## Related on Trend Hunter - [Porky Plant-Based Bao Buns](https://www.trendhunter.com/trends/bbq-pork-piggy-bao.md) - [Heat-and-Eat Breakfast Buns](https://www.trendhunter.com/trends/breakfast-bun.md) - [Ube Sweet Potato Baos](https://www.trendhunter.com/trends/sweet-potato-bao.md) - [Vegan Hot Dog Kits](https://www.trendhunter.com/trends/chicago-dog.md) - [Vegan BBQ Sides](https://www.trendhunter.com/trends/summer-bbq-menu.md) - [Microwavable Bao Buns](https://www.trendhunter.com/trends/microwavable-bao-buns.md) - [Crispy Plant-Based Dumplings](https://www.trendhunter.com/trends/plant-based-dumplings.md) - [Seasonal Vegan Meal Kits](https://www.trendhunter.com/trends/purple-carrot-meal-kits.md) - [Comforting Vegan Soup Lines](https://www.trendhunter.com/trends/purple-carrots-october-menu.md)