# Vegetable-Based Teas T2's Veggie Teas are Made from Organic and Vegan-Friendly Ingredients By Katherine Pendrill | Published 2016-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/veggie-teas References: [foodbev](http://www.foodbev.com/news/t2-creates-range-of-vegetable-teas-using-beetroot-and-broccoli/) & [t2tea](http://www.t2tea.com/en/ca/what-s-new/new-teas/) The Australian tea brand T2 recently debuted a new lineup of veggie teas made from all-natural ingredients such as broccoli and beetroot. The new teas cater to the growing demand for [functional beverages](https://www.trendhunter.com/trends/veryvery-good-tea) made from all-natural ingredients. The T2 veggie teas come in four loose-leaf varieties and can be consumed hot, cold or added into [juices and smoothies](https://www.trendhunter.com/trends/smoothie-duo). Unlike other teas available in the UK, the [vegetable-based blends](https://www.trendhunter.com/trends/daily-greens-drink) will boast vivid colors and unique aromas derived from organic ingredients such as carrots, apples and kale. The delightful sights and smells will be accompanied by a complementary tea-ware collection at a T2 store in London. The new veggie teas are indicative of changing consumer preferences that favor real foods such as fruits and vegetables over processed ingredients. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 69% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Vegetable-based Beverages:** Opportunity for beverage companies to introduce vegetable-based beverages due to increasing demand for functional beverages made from all-natural ingredients. - **Functional Beverages:** Opportunity for companies to develop new functional beverage lines using natural ingredients such as fruits and vegetables. - **Holistic Health:** Opportunity for companies to cater to changing consumer preferences for real foods such as fruits and vegetables in order to promote holistic health. ### Who This Affects Most - **Beverage Industry:** The beverage industry can innovate by introducing vegetable-based beverage lines due to increasing demand for natural and functional beverages. - **Organic Food Industry:** Organic food industry can explore opportunities and come up with innovative products that meet the new market trend of consumers preferring real foods over processed ingredients. - **Health and Wellness Industry:** Health and wellness industry can cater to consumers who prefer holistic health by introducing products using natural ingredients such as fruits and vegetables. ## Related on Trend Hunter - [Functionally-Focused Teas](https://www.trendhunter.com/trends/real-good-tea.md) - [Vitamin-Rich Iced Teas](https://www.trendhunter.com/trends/venice-beach-beverage.md) - [Artisan-Quality Vegetable Juices](https://www.trendhunter.com/trends/veg-it-juice.md) - [Functional Green Tea Products](https://www.trendhunter.com/trends/super-green-teas.md) - [Vitality Tea Campaigns](https://www.trendhunter.com/trends/twinings-superblends.md) - [Fruit-Driven Hot Tea Ranges](https://www.trendhunter.com/trends/lipton-teas-infusions.md) - [Sparkling Tea-Based Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea.md) - [Edible Tea Innovations](https://www.trendhunter.com/trends/edible-tea.md) - [Herbal Plant Adaptogen Teas](https://www.trendhunter.com/trends/typhoo-herbalistas.md)