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# Grain-Free Veggie Sticks
LesserEvil's Veggie Sticks are Made from Sustainably Sourced Veggies

By Laura McQuarrie | Published 2020-08-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/veggie-sticks
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/16730-lesserevil-debuts-grain-free-veggie-sticks) & [lesserevil](https://lesserevil.com/collections/all)

LesserEvil, the better-for-you snack brand known for its popcorn snacks and puffs, is introducing Grain Free Veggie Sticks as a satisfying new way for people to snack. The Veggie Sticks are available in Vegan Ranch and Himalayan Pink Salt flavors, which are made with a medley of organic and sustainably sourced ingredients: tomato, pumpkin, carrot, spinach and broccoli.

The nourishing plant-based, paleo-friendly, non-GMO and gluten-free snacks are healthy and satisfying, especially as they help to deliver a crunch without the use of unhealthy oils. LesserEvil has observed that shoppers are purchasing more snacks and indulgent treats, which tend to be for the purposes of providing a sense of comfort, filling a craving or supporting a mindful moment. With this in mind, the brand created these new clean, sustainable snacks.

Image Credit: LesserEvil

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 45% | Activity: 34% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Plant-based Snacks:** Opportunity to create more plant-based snack options that are nourishing, paleo-friendly, and gluten-free.
- **Sustainable Ingredients:** Disruptive innovation in sourcing and using sustainably sourced vegetables for snack production.
- **Clean Snacking:** Opportunity to provide healthier snacking options that deliver a satisfying crunch without the use of unhealthy oils.

### Who This Affects Most

- **Snack Food Industry:** Innovation potential for creating and marketing a variety of plant-based snacks for health-conscious consumers.
- **Sustainable Food Industry:** Opportunity to leverage sustainably sourced vegetables as a key ingredient in various food products, including snacks.
- **Healthy Lifestyle Industry:** Disruptive potential to offer clean, nourishing snacks that cater to individuals seeking healthier snacking options.

## Related on Trend Hunter

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- [Nutrient-Rich Vegetable Chips](https://www.trendhunter.com/trends/root-foods-vegetable-chips.md)
- [Better-for-You Snack Puffs](https://www.trendhunter.com/trends/space-balls.md)
