# Frozen Vegetable Spirals Green Giant's 'Veggie Spirals' Offer a New Way to Eat Frozen Vegetables By Laura McQuarrie | Published 2017-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/veggie-spirals References: [businesswire](http://www.businesswire.com/news/home/20170905005337/en/Green-Giant%C2%AE-Refreshes-Freezer-New-Green-Giant) & [greengiant](https://www.greengiant.com/new-products/) Over the past year, [Green Giant](https://www.trendhunter.com/trends/green-giant-product) has introduced a number of inventive [frozen vegetable products](https://www.trendhunter.com/trends/packd-frozen-ingredients) to consumers, including everything from Mashed Cauliflower to Corn Veggie Tots, as well as its newest product, Veggie Spirals. Up until now, consumers who have wanted to enjoy spiralized vegetables as a nutrient-dense meal base have had to buy fresh produce and use a kitchen gadget to create long, noodle-like strips. Green Giant's all-new Veggie Spirals introduce a new way for consumers to make vibrant vegetable-based meals at home with minimal preparation. The three new varieties include: Butternut Squash, Zucchini and Carrot, each of which can be used as a flavorful, light, healthy and [low-carb alternative to pasta](https://www.trendhunter.com/trends/readytoeat-pasta). Green Giant's Veggie Spirals are sold in innovative PrimaPak packaging, which doubles as a bowl that may be used to heat, blend and serve dishes. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 71% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Frozen Vegetable Innovations:** Green Giant's Veggie Spirals are just one example of the company's inventive frozen vegetable products. - **Meal Base Alternatives:** Green Giant's Veggie Spirals offer consumers a new way to make vegetable-based meals at home with minimal preparation. - **Sustainable Packaging Solutions:** Green Giant's innovative PrimaPak packaging doubles as a bowl that may be used to heat, blend and serve dishes. ### Sectors Adopting This - **Frozen Food Industry:** Green Giant's inventive frozen vegetable products are disrupting the frozen food industry. - **Healthy Food Industry:** Green Giant's Veggie Spirals provide a low-carb and nutrient-dense alternative to traditional pasta, disrupting the healthy food industry. - **Packaging Industry:** Green Giant's PrimaPak packaging offers a sustainable and innovative solution for both food storage and serving, disrupting the packaging industry. ## Related on Trend Hunter - [Frozen Fall-Ready Vegetables](https://www.trendhunter.com/trends/green-giant-1.md) - [Frozen Air Fryer Dishes](https://www.trendhunter.com/trends/green-giant-product.md) - [Frozen Dinosaur Veggie Products](https://www.trendhunter.com/trends/dino-veggie-tots.md) - [Three-Ingredient Veggie Pastas](https://www.trendhunter.com/trends/veggie-pasta.md) - [Chromatic Cauliflower Side Dishes](https://www.trendhunter.com/trends/rainbow-cauliflower.md) - [Cauilflower-Based Frozen Meals](https://www.trendhunter.com/trends/vegetable-based-pastas.md) - [Vegetable-Powered Gnocchi](https://www.trendhunter.com/trends/sunny-luna.md) - [Yellow Pea-Based Spaghettis](https://www.trendhunter.com/trends/zenb.md) - [Creamy Frozen Veggie Medleys](https://www.trendhunter.com/trends/cheesy-creamy-greens-veggies.md)