# Meatless Brown Rice Burgers Shake Shack’s New 'Veggie Shack' Features a Vegetarian-Friendly Patty By Katherine Pendrill | Published 2018-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/veggie-shack References: [thedailymeal](https://www.thedailymeal.com/eat/shake-shack-veggie-burger/041318) & [foodandwine](http://www.foodandwine.com/news/shake-shack-veggie-burger) Following the announcement that [White Castle](https://www.trendhunter.com/trends/1-impossible-slider) has begun offering sliders made with the vegan-friendly 'Impossible Burger' patties, Shake Shake has announced its own meat-free creation dubbed the '[Veggie Shack](https://www.trendhunter.com/trends/burger-pop-up).' With a growing number of consumers cutting back on their meat consumption or going fully vegetarian, the new burger helps Shake Shack compete in a changing fast food landscape. The Veggie Shack is a meat-free creation that is currently being tested at select locations in New York City. The burger consists of a meatless patty made from a combination of black beans, brown rice, and roasted beets. For added flavor, the patty is topped with lettuce, white onion, pickle chips, provolone cheese, and a vegan-friendly mustard-mayonnaise sauce. While the Veggie Shack is the first official veggie burger from the chain, consumers can also opt for the existing Shroom Burger, which features a stuffed portobello mushroom. Image Credit: *Shake Shack.* ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 18% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Meatless Burgers:** Opportunity for creating innovative plant-based burger options for consumers seeking meat alternatives. - **Vegetarian Fast Food:** Market potential for introducing vegetarian menu items in the fast food industry to cater to the growing number of consumers reducing their meat consumption. - **Plant-based Protein:** Demand for developing plant-based protein alternatives to meet the needs of consumers looking for sustainable and healthy food options. ### Industries Being Reshaped - **Fast Food Industry:** Fast food chains can explore introducing more vegetarian and plant-based options to attract a wider range of customers. - **Food Manufacturing Industry:** Opportunity for food manufacturers to develop innovative plant-based protein products for the growing market of health-conscious consumers. - **Restaurant Industry:** Restaurants can capitalize on the trend of meatless burgers by offering innovative vegetarian menu items to cater to changing consumer preferences. ## Related on Trend Hunter - [Black Bean Burger Patties](https://www.trendhunter.com/trends/actual-veggies-black-bean-patty.md) - [Plant-Based Picnic Packs](https://www.trendhunter.com/trends/shake-shack-veg-out-picnic-kit.md) - [Jackfruit-Based Smash Burgers](https://www.trendhunter.com/trends/plantbased-classic-smash-burger.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [Plant-Derived Smash Burgers](https://www.trendhunter.com/trends/delicious-smash-burger.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md) - [Delicious QSR Veggie Burgers](https://www.trendhunter.com/trends/mcveggie.md) - [Quarter-Pound Meatless Patties](https://www.trendhunter.com/trends/steakhouse-style-burger.md)