# Holiday-Ready Rice Alternatives These RightRice Seasonal Veggie Rice Flavors are Nutritious By Michael Hemsworth | Published 2020-11-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/veggie-rice References: [foodbev](https://www.foodbev.com/news/rightrice-releases-two-seasonal-veggie-rice-flavours-in-us/) & [rightrice](https://rightrice.com) These new RightRice seasonal veggie rice flavors are being launched by the brand in the US market to offer consumers a way to enhance their holiday meals with a touch of nutritious flavor. The products include the new Holiday Stuffing and Brown Butter Sage flavors, which are both packed with protein thanks to a series of vegetables and ancient grain-based ingredients. The Holiday Stuffing variety is priced at $4.99 per pack, while the Brown Butter Sage is priced at $3.99 and are both perfect for serving at special occasion dinners this holiday season. The new RightRice seasonal veggie rice flavors are both gluten-free, vegan and non-GMO, and are available now at Whole Foods Market, Sprouts and online. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Seasonal Veggie Rice Flavors:** The introduction of seasonal veggie rice flavors offers a unique and nutritious twist to traditional holiday meals. - **Protein Packed Rice Alternatives:** The use of vegetables and ancient grains in rice alternatives provides a high protein option for health-conscious consumers. - **Gluten-free and Vegan Options:** The availability of gluten-free and vegan rice alternatives caters to the growing demand for inclusive and health-driven products. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can capitalize on the trend by developing innovative rice alternatives with seasonal flavors that align with consumer preferences. - **Health and Wellness:** The health and wellness industry can tap into the protein-packed rice alternative trend by promoting the benefits of plant-based products for a balanced diet. - **Grocery and Retail:** Grocery and retail businesses can meet the demand for gluten-free and vegan options by stocking and marketing rice alternatives that cater to specific dietary needs. ## Related on Trend Hunter - [Festive Fiber-Rich Plant Snacks](https://www.trendhunter.com/trends/merchant-gourmet.md) - [Foodie-Friendly Rice Cups](https://www.trendhunter.com/trends/riviana-foods-minute-rice-cups.md) - [Christmas Tree-Shaped Veggie Snacks](https://www.trendhunter.com/trends/garden-veggie-holiday-trees.md) - [Thanksgiving-Inspired Fried Rice](https://www.trendhunter.com/trends/turkey-sausage-stuffing-fried-rice.md) - [Ready-Made Rice Sides](https://www.trendhunter.com/trends/rice-sides.md) - [Oat-Based Rice Alternatives](https://www.trendhunter.com/trends/oatrice.md) - [Flavorful Festive Food Products](https://www.trendhunter.com/trends/premier-foods-limitededition-products.md) - [Festive Lentil Meals](https://www.trendhunter.com/trends/lentiful.md) - [Seasonal Quick-Cook Risottos](https://www.trendhunter.com/trends/organic-risotto.md)