# Meat-Free Retailer Meal Ranges The Marks & Spencer Veggie Range Includes 14 Meal Options By Michael Hemsworth | Published 2022-09-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/veggie-range References: [foodbev](https://www.foodbev.com/news/ms-launches-new-vegetarian-range-veggie/) & [marksandspencer](https://www.marksandspencer.com)  The [Marks & Spencer Veggie](https://www.trendhunter.com/trends/nutrient-dense-range) range is a new line of [meat-free meal options](https://www.trendhunter.com/trends/vegan-ready-meal-range) for shoppers to choose on their next visit to their nearest location. The meal range includes 14 varieties in all, which are each free from meat and crafted with a ranger of premium ingredients developed by in-house chefs. The menu includes such options as Roasted Mushroom Ravioli, Roasted Butternut Risotto, Cauliflower & Leek Pie and more. Director of Marketing & Hospitality at [M&S](https://www.trendhunter.com/trends/mindful-bites) Sharry Cramond spoke on the new Marks & Spencer Veggie range saying, "Our brand-new Veggie range more than meets that need and is the perfect solution for this overlooked group of foodies who want delicious, modern dishes packed with vegetables." ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 8% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Meat-free Meal Options:** The trend is moving towards more meat-free options as consumers become more health-conscious and environmentally aware. - **Premium Ingredients:** Using high-quality, premium ingredients in meat-free meals can cater to the growing demand for plant-based diets. - **In-house Development:** Developing meat-free meals in-house can enable retailers to remain competitive in the growing market for plant-based food. ### Sectors Adopting This - **Grocery Retail:** Grocery retailers can benefit from offering a diverse range of meat-free options to attract health-conscious and environmentally aware consumers. - **Hospitality:** The hospitality industry can cater to the growing demand for plant-based diets by offering meat-free meal options using high-quality, premium ingredients. - **Food Manufacturing:** Food manufacturers can develop meat-free meal options using high-quality ingredients that attract consumers who are increasingly concerned about healthy and sustainable eating. ## Related on Trend Hunter - [Veggie-Based Sausage Ranges](https://www.trendhunter.com/trends/richmond-veggie-tasty-range.md) - [Plant-Rich Retailer Ready Meals](https://www.trendhunter.com/trends/waitrose-plantliving-range.md) - [Meat-Free Ready-to-Enjoy Meals](https://www.trendhunter.com/trends/meatless-farm-ready-meals.md) - [Nutritionally Focused Meal Ranges](https://www.trendhunter.com/trends/nutrient-dense-range.md) - [Expansive Plant-Based Meal Ranges](https://www.trendhunter.com/trends/bosh-range.md) - [Restaurant-Quality Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-newmeat.md) - [Heat-and-Eat Plant-Based Meals](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes.md) - [Ready-to-Eat Plant-Based Meals](https://www.trendhunter.com/trends/beyond-meals.md) - [Vegan Lunchtime Meat Alternatives](https://www.trendhunter.com/trends/richmond-products.md)