# Veggie-Infused Pita Chips Simple Mills' Veggie Pita Crackers Make It Easier to Eat Your Veggies By Katherine Pendrill | Published 2020-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/veggie-pita-crackers References: [preparedfoods](https://www.preparedfoods.com/articles/123581-simple-mills-veggie-pita-crackers) In an effort to help consumers incorporate more veggies into their diets, [Simple Mills](https://www.trendhunter.com/trends/simple-mills-products) has just debuted the new Veggie Pita Crackers. Grain-free and gluten-free, the new pita chips are a great option for consumers looking for a better-for-you cracker option. The new whole food Veggie Pita Crackers are blended with a nutritious mixture of sweet potatoes, parsnips, and celery root. This combination gives just nine crackers the same amount of nutrients as one-third of a serving of sweet potato. In addition to the veggies, the crackers are also made from tapioca starch, cassava flour, organic sunflower oil, and a flavorful blend of spices and herbs, for a gluten-free cracker option. The new Veggie Pita Crackers can be found at Whole [Foods](https://www.trendhunter.com/trends/crunchy-veggie-burgers) and Fresh Thyme in Himalayan Salt, Mediterranean Herb & Roasted Red Pepper flavors this April. Image Credit: *Simple Mills.* ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 11% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Veggie-infused Snacks:** Opportunity for other snack brands to infuse their products with vegetables for a healthier option. - **Grain-free and Gluten-free:** Increased demand for grain-free and gluten-free snacks creates opportunities for food companies to innovate in this space. - **Convenient Healthier Snacks:** The popularity of Veggie Pita Crackers indicates a market demand for convenient, healthier snack options that incorporate vegetables. ### Who This Affects Most - **Snack Food:** Snack food brands can capitalize on the trend of veggie-infused snacks by developing new products that cater to health-conscious consumers. - **Gluten-free Food:** The growing market for gluten-free snacks presents an opportunity for gluten-free food manufacturers to create innovative products like Veggie Pita Crackers. - **Organic Food:** Organic food companies can tap into the demand for convenient, healthier snacks by exploring the incorporation of vegetables in their product lines. ## Related on Trend Hunter - [Ancient Grain Pita Chips](https://www.trendhunter.com/trends/freekeh-harvest-baked-pita-chips.md) - [Flavorful Nutrient-Dense Crackers](https://www.trendhunter.com/trends/simple-mills-products.md) - [Piquant Free-From Crackers](https://www.trendhunter.com/trends/all-seed-crackers.md) - [Low-Calorie Chickpea Crisps](https://www.trendhunter.com/trends/tasty-thins.md) - [Airy Veggie Snacks](https://www.trendhunter.com/trends/simply-lays-veggie-poppables.md) - [Hidden Vegetables Snack Crackers](https://www.trendhunter.com/trends/pure-organic-baked-crackers.md) - [Tiny Pita-Inspired Crackers](https://www.trendhunter.com/trends/pita-bite-crackers.md) - [Mediterranean Cuisine Pita Chips](https://www.trendhunter.com/trends/mediterranean-salsa-pita-chips.md) - [Free-From Cracker Thins](https://www.trendhunter.com/trends/free-from-cracker.md)