# Collagen-Enriched Veggie Blends Medlie's Grab-and-Go 'Veggie Mash' Has Four Vegetable Servings By Laura McQuarrie | Published 2019-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/veggie-mash References: [foodnavigator-usa](https://www.foodnavigator-usa.com/Article/2019/03/04/Zupa-Noma-rebrands-as-Medlie-to-better-reflect-its-expanding-portfolio-of-snackable-vegetables) & [drinkzupa](https://drinkzupa.com/) Medlie (formerly ZÜPA NOMA) debuted a few new products at Natural Products Expo West, including a line of organic Veggie Mash products that are enriched with [collagen peptides](https://www.trendhunter.com/trends/vegan-collagen-boost). The Avocado Greens and Tomato Tahini vegetable blends feature a base of mashed cauliflower that's combined with other colorful, beneficial vegetable ingredients. These Veggie Mash products are conveniently packaged in [on-the-go cups](https://www.trendhunter.com/trends/ine-nutrition) for effortless enjoyment. These convenient cups contain four servings of whole, organic vegetables, making it easy to get enough vegetables in a day. As the brand—which is known for its [ready-to-drink vegetable soups](https://www.trendhunter.com/trends/akrrush)—noticed its customers on social media adding collagen packets to its bottled soups and shaking them, it was inspired to create a convenient way to offer the same benefits. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 53% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Collagen-enriched Veggie Blends:** Opportunity for food and beverage companies to incorporate collagen peptides into vegetable products for added health benefits. - **Convenient Packaged Vegetable Blends:** Opportunity for packaging companies to create on-the-go cups for vegetable blends, providing consumers with an easy way to enjoy multiple servings of vegetables. - **Social Media-inspired Product Innovation:** Opportunity for brands to leverage customer feedback on social media to create innovative products that meet consumer preferences. ### Where This Applies - **Food and Beverage:** Opportunity for food and beverage companies to create collagen-enriched vegetable products and innovative packaging solutions. - **Packaging:** Opportunity for packaging companies to design convenient on-the-go cups for vegetable mash products. - **Consumer Goods:** Opportunity for brands to utilize social media feedback to develop new products that cater to consumer preferences. ## Related on Trend Hunter - [Liquid Salad Supplements](https://www.trendhunter.com/trends/liquid-salad.md) - [Collagen-Rich Protein Shakes](https://www.trendhunter.com/trends/collagen-shake.md) - [Plant Replacement Juice Mixes](https://www.trendhunter.com/trends/subi-greens.md) - [Baby-Friendly Collagen Smoothies](https://www.trendhunter.com/trends/dairy-free-smoothie.md) - [Clean-Label Sipping-Friendly Broths](https://www.trendhunter.com/trends/organic-beef-bone-broth.md) - [Convenience-Focused Nutritional Supplements](https://www.trendhunter.com/trends/enchant-brands.md) - [Collagen-Enhanced Smoothie Cubes](https://www.trendhunter.com/trends/outshine-smoothie-cubes.md) - [Supportive Collagen Smoothies](https://www.trendhunter.com/trends/collagen-smoothies.md) - [Three-Ingredient Veggie Pastas](https://www.trendhunter.com/trends/veggie-pasta.md)