# Vegan Menu-Focused Webseries 'Veggie Hunter' Explores Plant-Based Food Menus in America By Laura McQuarrie | Published 2017-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/veggie-hunter References: [vegnews](http://vegnews.com/articles/page.do?pageId=9728&catId=1) & [youtube](https://www.youtube.com/watch?v=VIx5oYp0JEY) 'Veggie Hunter' is the name of an all-new food-focused web series on [YouTube](https://www.trendhunter.com/trends/the-vegan-butter-channel) produced by Koi Media that explores plant-based businesses and vegan menus that are thriving across the United States. The new series stars cancer survivor Cynthia Malaran, also known as DJ CherishTheLuv, who turned to plant-based food as a means of healing and recovery following a double mastectomy last year. The first few episodes feature an exploration of vegan menus across NYC eateries, such as the Cinnamon Snail, Blossom and John's of 12th Street, which boasts a new vegan menu. Koi Media's Kamilah Lewis notes that "10 years ago it wasn’t easy to have a vegan diet and going out to eat was next to impossible. Now there are vegan/vegetarian restaurants popping up everywhere! And not just on the east and west coasts but middle America too!" The rise of plant-based eating has created a high demand for all-vegan grocery stores, cruelty-free clothing boutiques, as well as a greater number of vegetarian options on [QSR](https://www.trendhunter.com/trends/shake-shack-5) menus. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 1% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Food Exploration:** A trend where many consumers and business owners are exploring plant-based food options, creating opportunities for the development of new vegan menus and restaurants, as well as plant-based products and services. - **Vegan-focused Media:** A trend where vegan-focused media is emerging to cater to the growing demand for plant-based content, creating opportunities for producers to create informative and entertaining content to attract a large and diverse vegan following. - **Cancer Survival & Plant-based Diets:** A trend where cancer survivors are using plant-based diets to aid in their healing and recovery, creating opportunities for the development of specialized vegan menus, products, and services tailored to the unique needs of this beneficiary group. ### Where This Applies - **Plant-based Food Industry:** An industry that could benefit from this trend by creating and marketing more plant-based products and options across all food categories and exploring new distribution channels to reach a wider audience. - **Media and Entertainment Industry:** An industry that could benefit from this trend by producing more vegan-focused content, such as web series, documentaries, and podcasts, to cater to the growing vegan community and attract new audiences. - **Healthcare & Wellness Industry:** An industry that could benefit from this trend by developing specialized products and services, such as plant-based meal plans and nutritional supplements, to cater to cancer survivors and other individuals seeking plant-based diets for healing and recovery purposes. ## Related on Trend Hunter - [All-In-One Vegan Dining Apps](https://www.trendhunter.com/trends/veats.md) - [Digital Plant-Based Assistants](https://www.trendhunter.com/trends/veggify.md) - [Virtual Vegan Bowl Menus](https://www.trendhunter.com/trends/vegan-bowls.md) - [Accessible Vegan Recipe Cookbooks](https://www.trendhunter.com/trends/mission-vegan.md) - [Vegan-Friendly Restaurant Chain Menus](https://www.trendhunter.com/trends/spice-grill-flame.md) - [Nostalgic Vegan Fast Food](https://www.trendhunter.com/trends/mr-charlies.md) - [Plant-Based Cruise Menus](https://www.trendhunter.com/trends/vegan-menus.md) - [Saucy Meat-Free Meal Menus](https://www.trendhunter.com/trends/veggie-grill-bitchin-menu.md) - [Vegan Butter Cooking Channels](https://www.trendhunter.com/trends/the-vegan-butter-channel.md)