# Tasty Veggie Hot Dogs IKEA's Bistro Food Menu Gets a Healthier, More Sustainable Option By Kalin Ned | Published 2018-12-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/veggie-hot-dogs References: [designtaxi](https://designtaxi.com/news/401673/IKEA-Officially-Rolls-Out-Its-Veggie-Hotdog-As-A-More-Sustainable-Food-Option/) & [newsroom.inter.ikea](https://newsroom.inter.ikea.com/news/all/more-plants-for-the-many-people--the-new-veggie-hotdog-is-now-available-at-ikea/s/287aa779-dc19-471b-9044-846cb030404c?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) Flat-pack furniture company [IKEA](https://www.trendhunter.com/trends/ikea-4) recently rolled out the veggie hot dog — an attempt that promises to embrace sustainability and a health-focused attitude. The multidisciplinary approach of the company has always baffled many and its offerings — from furniture to food, keep getting better. In September, the megastore rolled out a new item for its [Bistro](https://www.trendhunter.com/trends/bistro-baguette) food menu and that is the veggie hot dog. Promising to be a healthier alternative than the original, the creation features plant-based ingredients. This includes kale, red lentils, ginger, and carrots. Furthermore, IKEA reports that the preparation of the veggie hot dog boasts “a CO2eq emission/kg that is approximately 7 times less than [its predecessor].” With a focus on sustainability, affordability, and flavor, IKEA’s relentless experimentation with its offerings is keeping the company on the cutting-edge of business. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 40% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fast Food:** IKEA's introduction of the veggie hot dog highlights the growing trend of sustainable and plant-based options in the fast food industry. - **Multidisciplinary Approach:** IKEA's expansion from furniture to food exemplifies the trend of businesses diversifying their offerings to appeal to a wider customer base. - **Health-focused Innovation:** The introduction of the veggie hot dog showcases the trend of companies prioritizing health-conscious options to cater to the growing demand for nutritious food choices. ### Industries Being Reshaped - **Fast Food:** The fast food industry can explore opportunities to incorporate more sustainable and plant-based options into their menus. - **Retail:** The retail industry can learn from IKEA's multidisciplinary approach and consider expanding into new product categories to boost sales and customer engagement. - **Food and Beverage:** The food and beverage industry can capitalize on the health-focused innovation trend by developing new products that prioritize nutrition and sustainability. ## Related on Trend Hunter - [Vegan-Friendly Hot Dog Lineups](https://www.trendhunter.com/trends/field-roast-veggie-dog.md) - [Vegan Chicken Menu Expansions](https://www.trendhunter.com/trends/ikea-4.md) - [Transitional Hot Dogs](https://www.trendhunter.com/trends/transition-hot-dog.md) - [Decor Retailer Food Ranges](https://www.trendhunter.com/trends/plantbased-food-range.md) - [Plant-Powered Food Halls](https://www.trendhunter.com/trends/saluhall.md) - [Extra-Long Hot Dogs](https://www.trendhunter.com/trends/half-meter-hot-dog.md) - [Heart-Healthy Hot Dogs](https://www.trendhunter.com/trends/impossible-hot-dog.md) - [Swedish Plant-Based Minced Proteins](https://www.trendhunter.com/trends/world-wise.md) - [Vegan Hot Dog Kits](https://www.trendhunter.com/trends/chicago-dog.md)