# Whole-Grain Baking Mixes These Veggie Grain Boutique! Baking Mixes are Wholesome By Michael Hemsworth | Published 2021-03-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/veggie-grain-boutique References: [snackandbakery](https://www.snackandbakery.com/articles/96409-veggie-cakes-boutique-whole-grain-baking-mixes) & [veggiecakes.us](http://www.veggiecakes.us/) The [Veggie Grain Boutique](https://www.trendhunter.com/trends/vegan-bowls-for-all)! baking mixes are being launched by the brand to offer consumers a simple, health-focused way to prepare a range of recipes from the comfort of home. The baking mixes include the 100% Whole Grain Veggie Cakes Baking mix, Whole Grain Corn/Plant Based Mix and the 100% Whole Grain Baking Mix. Each of the products are well-suited for creating a range of recipes from home that are infused with [fresh fruits and vegetables](https://www.trendhunter.com/trends/veggies-made-great-brownie-bites) to give the traditionally heavy food varieties a lighter profile. The Veggie Grain Boutique! baking mixes contain 19-grams of whole grains per serving and are sure to speak to the increasing number of consumers preparing more of their favorite foods from home. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 19% | Activity: 3% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Whole-grain Baking:** Opportunity for food companies to develop more baking mixes which incorporate wholesome ingredients and fresh fruits and vegetables to create lighter and healthier baked goods. - **Home Cooking:** An opportunity for meal kit delivery companies or online grocers to offer consumers more healthy and easy-to-prepare meal options containing whole grain and nutritious ingredients. - **Health-conscious Consumer:** An opportunity for food and beverage brands to create products that appeal to the growing number of health-conscious consumers looking for wholesome and nutritious food options. ### Industries Being Reshaped - **Food Manufacturing:** Food manufacturers can develop and market wholesome baking mixes to appeal to health-conscious consumers looking for simple and easy-to-prepare meals. - **Meal Kit Delivery:** Opportunity for meal kit delivery companies to include wholesome baking mixes in their meal packages to offer convenient and healthy meal options to consumers. - **Grocery Retail:** Retailers can stock up on wholesome baking mixes to cater to health-conscious consumers who are looking for easy-to-prepare meal options containing whole grains and nutritious ingredients. ## Related on Trend Hunter - [Health-Focused Plant-Based Baking Mixes](https://www.trendhunter.com/trends/plantbased-baking-mix.md) - [High-Fiber Baking Mixes](https://www.trendhunter.com/trends/goodwheat-mixes.md) - [Upcycled Baking Mixes](https://www.trendhunter.com/trends/upcycled-baking.md) - [Keto-Friendly Baking Mixes](https://www.trendhunter.com/trends/ketogenic-seed-baking-mix.md) - [Artisan Brand Baking Mixes](https://www.trendhunter.com/trends/bobs-signature-blends-baking-mixes.md) - [Classic Baking Mix Collections](https://www.trendhunter.com/trends/bobs-red-mill-1.md) - [Vanilla-Flavored Baking Blends](https://www.trendhunter.com/trends/simple-mills-1.md) - [Natural Baking Mixes](https://www.trendhunter.com/trends/krusteaz-baking-mix.md) - [Upcycled Baking Mixes](https://www.trendhunter.com/trends/bake-me-healthy.md)