# Veggie Flavored Soda Pepsi Ice Cucumber By Trendopoly | Published 2007-05-24 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/veggie-flavored-soda-pepsi-ice-cucumber References: [neatorama](http://www.neatorama.com/2007/05/24/pepsi-ice-cucumber/) & [japanprobe](http://www.japanprobe.com/?p=1812) Yesterday, we had veggie-flavored ice cream. Today, we find out that Pepsi is offering a new veggie-flavored soda: Pepsi Ice Cucumber. What are they thinking? This is disgusting! Of course, if you don't agree, that's ok - but you'll have to wait for its release on June 12th -- only in Japan (thank goodness!). **Implications** - Differing palettes and tastes among different populations means that brands can diversify their products across borders. While something like veggie-flavored soda may appeal to the Japanese in terms of taste, it's sheer novelty and off-the-wall twist on an everyday item will keep western consumers on their toes. It's a win-win way to diversify! ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Veggie-flavored Beverages:** Innovative flavors such as veggie-flavored soda can appeal to diverse populations and offer brands a way to differentiate themselves. - **Novelty Products:** Creating off-the-wall twists on everyday items is a way to keep consumers interested and engaged. - **International Flavor Preferences:** Understanding and catering to different regional tastes can help brands expand their reach and diversify their offerings. ### Where This Applies - **Beverage:** The beverage industry can explore innovative flavor options to appeal to diverse consumers and create new products. - **Food:** The food industry can take inspiration from the novelty of veggie-flavored soda and create unique and unexpected products. - **Marketing:** Understanding regional preferences and catering to them through marketing campaigns can help brands expand into new markets and increase customer engagement. ## Related on Trend Hunter - [Spiced Pickle Sodas](https://www.trendhunter.com/trends/pickle-soda.md) - [Gen Z-Targeted Flavored Colas](https://www.trendhunter.com/trends/pepsi-zero-sugar-flavors.md) - [Organic Savory Spritzers](https://www.trendhunter.com/trends/savory-spritzers.md) - [Soda-Infused Ketchups](https://www.trendhunter.com/trends/colachup.md) - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/veggies-you-crave.md) - [Artistic Regional Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero-peach.md) - [Savory Vegetable Beverages](https://www.trendhunter.com/trends/vegetable-beverages.md) - [Indulgent Sugarless Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md)