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# Mixed Vegetable Patties
The New Veggie Crunch Burger is Made from Seven Types of Vegetables

By Katherine Pendrill | Published 2016-09-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/veggie-crunch-burger
References: [chewboom](http://www.chewboom.com/2016/08/31/mcdonalds-launches-new-veggie-crunch-burger-in-singapore/) & [prischew](http://www.prischew.com/food/go-healthy-with-the-vegetable-crunch-burger-mcdonalds-singapore/)

[McDonald's](https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket) Singapore recently expanded its range of [vegetarian-friendly options](https://www.trendhunter.com/trends/aw-canada) with the introduction of the Veggie Crunch Burger. While McDonald's has been overhauling its menu for quite some time now, this new burger provides a heartier option for those who adhere to a meat-free diet.

The new Veggie Crunch Burger consists of a deep-fried patty made from a blend of seven different types of vegetables: carrots, green peas, cucumbers, green beans, red bell peppers, potatoes and lettuce. To prevent the patty from coming into contact with any meat, the patty is deep-fried in the same oil that is used to cook McDonald's apple pies. The vegetable patty is then topped with lettuce, cucumber slices, a sweet chili sauce and the McChicken sauce.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 35% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Vegetable-based Fast Food:** The rise of the Veggie Crunch Burger shows a growing trend for vegetable-based fast food options in response to increasing demand for plant-based diets.
- **Sustainable Fast Food:** The use of locally sourced vegetables and the repurposing of cooking oil for the Veggie Crunch Burger highlights a trend towards sustainability in the fast food industry.
- **Innovative Food Blends:** The unique blend of seven vegetables in the Veggie Crunch Burger demonstrates a trend towards innovative food combinations that cater to diverse dietary preferences.

### Who This Affects Most

- **Fast Food:** The introduction of the Veggie Crunch Burger highlights a disruptive innovation opportunity for fast food chains to expand their vegetarian-friendly menu options and tap into the growing demand for plant-based diets.
- **Food Sustainability:** The sustainable practices employed in the creation of the Veggie Crunch Burger present an opportunity for the food industry to incorporate more eco-friendly practices and appeal to environmentally conscious consumers.
- **Food Manufacturing:** The development of vegetable-based patties like the one in the Veggie Crunch Burger creates opportunities for food manufacturers to explore new and innovative ways to produce plant-based alternatives to traditional meat products.

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