# Kid-Friendly Veggie Bars The Clif Kid Organic ZBARS Offer Healthy Fruit and Vegetable Ingredients By M | Published 2016-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/veggie-bars References: [clifbar](http://www.clifbar.com/products/clif-kid/zbar-fruit-veggie) With protein bars being mainly targeted towards adults living on-the-go and athletic lifestyles, [Clif Bar](https://www.trendhunter.com/trends/clif-bar-cookies-crme) has introduced a [kid-friendly version](https://www.trendhunter.com/trends/refrigerated-protein-bars) called the Clif Kid ZBAR Fruit & Veggie that supports the functional growth of small bodies with fruit and veggie bars suited to their lifestyles. The bars are designed and targeted specifically to growing children with a mix of minerals, vitamins, fruits and green powders to help ensure kids are having the appropriate servings. The Clif Kid ZBAR Fruit & Veggie is specially made to include both fruits and vegetables in powdered and concentrated forms, along with whole grain oats to provide energy, healthy nutrients and a small protein intake. The reduced amount of protein coupled with high produce-based ingredients is tailored specifically to the recommended intake for children. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 66% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Functional Growth:** Disruptive innovation opportunity: Create more products tailored to the functional growth of children with a mix of minerals, vitamins, fruits, and vegetables. - **Produce-based Ingredients:** Disruptive innovation opportunity: Develop new food and beverage products that utilize high amounts of produce-based ingredients to cater to the health-conscious market. - **Kid-friendly Protein Bars:** Disruptive innovation opportunity: Design protein bars specifically made for kids, using reduced amounts of protein and incorporating fruit and vegetable flavors to appeal to younger taste buds. ### Who This Affects Most - **Health Food:** Disruptive innovation opportunity: Introduce new health food products focused on incorporating fruits, vegetables, and whole grains to cater to consumers seeking nutritious and convenient options. - **Children's Nutrition:** Disruptive innovation opportunity: Develop innovative children's nutrition products that provide the recommended intake of minerals, vitamins, fruits, and vegetables in a fun and appealing way. - **Functional Snacks:** Disruptive innovation opportunity: Create functional snacks that support the growth and development of children through the inclusion of functional ingredients like minerals, vitamins, fruits, and vegetables. ## Related on Trend Hunter - [Kid-Friendly Protein Bars](https://www.trendhunter.com/trends/kids-whole-grain-protein-bars.md) - [Kids Organic Energy Muffins](https://www.trendhunter.com/trends/clif-kid-zbars.md) - [Kid-Friendly Energy Bars](https://www.trendhunter.com/trends/clif-kid-zbar.md) - [Kid-Friendly Nutritional Bars](https://www.trendhunter.com/trends/nutritional-bars-for-kids.md) - [Bakery-Inspired Kids Snack Bars](https://www.trendhunter.com/trends/clif-zbar-bake-sale-collection.md) - [Gourmet Organic Breakfast Bars](https://www.trendhunter.com/trends/little-gourmet-organic-fruit.md) - [Halloween-Ready Snack Bars](https://www.trendhunter.com/trends/halloween-mini-bars.md) - [Veggie-Infused Breakfast Bars](https://www.trendhunter.com/trends/nutrigrain-softbaked-breakfast-bars.md) - [Mushroom-Infused Snack Bars](https://www.trendhunter.com/trends/fruit-veggie-bars.md)