# Complimentary Breakfast Trucks Sainsbury’s Vegfast Van Shares Free Healthy Breakfasts By Laura McQuarrie | Published 2022-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegfast-van References: [producebusinessuk](https://www.producebusinessuk.com/sainsburys-aims-to-boost-healthy-consumption-through-vegfast-van-nectar-points/) & [nectar](https://www.nectar.com/great-fruit-and-veg-challenge)  The 5 A Day campaign is based on advice from the [World Health Organization](https://www.trendhunter.com/trends/blood-orange), which recommends that people consume a minimum of five servings of fruits and vegetables each day—and [Sainsbury’s](https://www.trendhunter.com/trends/magical-mince-pie-windows) is helping people meet this daily goal with its Vegfast [Van](https://www.trendhunter.com/trends/the-a100). Across the UK, the Vegfast Van is making fresh fruits and vegetables more accessible. The Great Fruit & Veg Challenge, now held annually by the retailer, provides the chance for people to earn Nectar points when they hit certain portion targets and collect badges for certain fruits and veggies. The van offers items like banana colada smoothie bowls, carrot cake bircher and green herb frittatas, which offer not only nourishment but a fresh source of inspiration to enliven everyday morning meals. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 16% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Healthy Breakfast Trucks:** Food companies could create breakfast trucks that offer healthy and accessible breakfast options to customers everywhere - **5 A Day Campaign:** Businesses could adopt the 5 A Day campaign by offering incentives to customers for consuming certain portions of fruits and vegetables daily - **Personalized Breakfast Options:** Companies could offer personalized breakfast options to customers based on their dietary needs and preferences ### Who This Affects Most - **Food Retail:** Food retailers can innovate by introducing breakfast trucks to offer customers a convenient and healthy breakfast option - **Grocery Retail:** Grocery retailers can adopt the 5 A Day Campaign to encourage customers to purchase more fruits and vegetables - **Foodservice Industry:** The foodservice industry can offer personalized breakfast options to customers with unique dietary needs and restrictions ## Related on Trend Hunter - [Complimentary Fruit Grocer Campaigns](https://www.trendhunter.com/trends/tesco-less-to-pay-for-5aday.md) - [Health-Forward Charity Initiatives](https://www.trendhunter.com/trends/innocent-drinks-and-coop.md) - [Vegetable-Packed Recipe Deliveries](https://www.trendhunter.com/trends/gousto-veg-table.md) - [Plant-Based Breakfast Challenges](https://www.trendhunter.com/trends/feel-planty-good-challenge.md) - [Meatless Vending Machines](https://www.trendhunter.com/trends/meatless-farm-apm.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Complimentary Spice Grocer Campaigns](https://www.trendhunter.com/trends/sainsburys-seasonings-shuttle-service.md) - [Plant-Based Breakfast Menus](https://www.trendhunter.com/trends/plantbased-breakfast.md) - [All-Day Hashbrown Pop-Ups](https://www.trendhunter.com/trends/aldi-hash-brown-van.md)