# Non-Vegetarians Eating Poo Keimling's Crappy Ads By Ayman | Published 2008-06-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vegetarians-sht-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/keimling_vegetarian_restaurant_chain?size=_original) Well, what do we have here? An ad for **Keimling** [vegetarian restaurant](https://www.trendhunter.com/trends/quorn-mission-snack-swap-campaign) that basically tells you to stop eating animals because you're essentially eating crap! A bit extreme, wouldn't you say? Both the concept and illustration are by Dian Warsosumarto for Jung von Matt/Donau ad agency in Vienna, Austria. They show a man with his mouth wide open and out of the mouth is a collage of animals eating other animals, ending in a bird eating a fly next to a [pile of excrement](https://www.trendhunter.com/trends/pick-up-your-poop)... and we all know the loving relation flies have with excrement. Oh crap! I am not sure who would have an appetite for anything, vegetarian or non, after seeing that ad. We have creative directors Andreas Putz & Volkmar Weiss, and art director Volkmar Weiss to thank for curbing our appetite... ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 77% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Extreme Advertisements:** Creating provocative and shocking advertisements to grab attention and drive conversation around a brand or cause. - **Sustainable Eating Campaigns:** Promoting vegetarianism and raising awareness about the environmental impacts of meat consumption through creative advertising and messaging. - **Graphic Illustration in Advertising:** Utilizing bold and visually impactful illustrations to communicate messages and capture audience attention in advertising campaigns. ### Industries Being Reshaped - **Advertising & Marketing:** Innovation opportunities in creating unconventional and attention-grabbing advertising campaigns for brands and causes. - **Food & Beverage:** Opportunities to develop and promote sustainable and vegetarian products, aiming to meet the demand of environmentally conscious consumers. - **Creative Design:** Exploring new ways to visually communicate messages and ideas through graphic illustrations and designs in various industries. ## Related on Trend Hunter - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Silly Restaurant Chain Ads](https://www.trendhunter.com/trends/german-doner-kebab.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Luxury Gut Health Jewelry](https://www.trendhunter.com/trends/pooch-pendant.md) - [Plant-Based QSR Campaigns](https://www.trendhunter.com/trends/confusing-times.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Alternative Butter Ads](https://www.trendhunter.com/trends/crush-expectations.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md)