# Meatless Chicken Skillet Meals Birds Eye's Vegetarian Skillet Meals Feature Gardein's Chick'n By Laura McQuarrie | Published 2020-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegetarian-skillet-meal References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4175-conagra-brands-summer-innovation/) & [birdseye](https://www.birdseye.com/) Vegetarian skillet meals are often packed with vegetables to make up for a lack of meat or protein but [Birds Eye](https://www.trendhunter.com/trends/birds-eye-steamfresh-meals) is providing an alternative with its new Voila! Skillets with Gardein Plant-Based Protein. The skillet meals feature Gardein's Chick'n, a [meatless alternative that resembles chicken strips](https://www.trendhunter.com/trends/beyond-chicken-pieces). The Meatless Garlic Chick'n variety combines spiral pasta with a medley of vegetables and the [Alfredo](https://www.trendhunter.com/trends/alfredo-sauce-color) Chick'n option offers a similar mix of ingredients but with penne, carrots, broccoli and peas. Each 1.75-cup serving shares 10 grams of protein and saves plenty of time in the kitchen, as the one-pan meals help to cut down on chopping and cleaning up multiple dishes, as they only really need to be warmed. Image Credit: Birds Eye ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 11% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Meatless Skillet Meals:** Birds Eye introduces plant-based protein skillet meals with Gardein's Chick'n as an alternative to traditional meat dishes. - **Increased Demand for Vegetarian/vegan Foods:** As more consumers adopt vegetarian and vegan diets, there is a growing demand for meatless protein alternatives to be incorporated into mainstream meals like one-pan skillet dishes. - **Growing Popularity of One-pan Meals:** Busy lifestyles are driving the popularity of easy to prepare one-pan meals, and vegetarian skillet meals present an opportunity for brands to attract new customers. ### Who This Affects Most - **Food and Beverage:** Food and beverage industry brands are capitalizing on the growing demand for plant-based meat alternatives, as evident through Birds Eye's introduction of plant-based protein skillet meals featuring Gardein's Chick'n. - **Health and Wellness:** The rise of vegetarian and vegan diets is driving the demand for healthier meatless options, providing opportunities for health and wellness brands specialized in plant-based proteins and recipe innovation. - **Packaged Food:** In the packaged food industry, there is a need for innovation in one-pan meal options that balance convenience and nutrition for consumers with time constraints but also high expectations for quality ingredients. ## Related on Trend Hunter - [Pea-Based Chicken Alternatives](https://www.trendhunter.com/trends/pea-wheat-plantbased-chickn.md) - [Frozen Meat-Free Indian Meals](https://www.trendhunter.com/trends/plantbased-indian-meals.md) - [Meatless Ready-to-Heat Meals](https://www.trendhunter.com/trends/ready-to-heat-meal.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Meatless Chicken Minces](https://www.trendhunter.com/trends/vegan-friendly-chicken-mince.md) - [Convenient Steam-in-Bag Meals](https://www.trendhunter.com/trends/birds-eye-steamfresh-meals.md) - [Frozen Vegan Chicken Meals](https://www.trendhunter.com/trends/perfect-chick-n.md) - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md) - [Protein-Packed Global Cuisine Meals](https://www.trendhunter.com/trends/get-real-protein.md)