# Forbidden Carnivore Ads Mango's Vegetarian Restaurant Ad Shuns Meat-Eaters By Laura McQuarrie | Published 2014-07-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vegetarian-restaurant References: [adeevee](http://www.adeevee.com/2014/07/mango-veg-restaurant-hannibal-outdoor-print/) This visually striking ad for the Mango [vegetarian restaurant](https://www.trendhunter.com/trends/vegetarian-frozen-entrees) pulls a reference from pop culture to prove that its cuisine has a strong appeal to both vegetarians and meat-eaters alike. It's common for [specialty diet establishments](https://www.trendhunter.com/trends/meat-free-made-easy-campaign) and brands to speak only to consumers who follow that particular diet, but this doesn't mean that the healthy food can't be appealing to a broader audience, as this ad shows. The [print ad](https://www.trendhunter.com/trends/believe-campaign) depicts a man in a Hannibal Lecter-like mask pressed up against the window of the restaurant, not being allowed inside. Although the ad is blatantly shutting out carnivores, what better way to tempt a meat-eater inside than with the promise of food that even they will like? ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 30% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Specialty Diet Marketing:** Exploring ways to market to a broader audience without alienating specialty diet consumers. - **Pop Culture References:** Incorporating popular cultural references in advertising to attract a wider range of consumers. - **Appealing to Non-diet Consumers:** Finding innovative ways to make healthier food options appealing to consumers who are not following a specific diet. ### Where This Applies - **Restaurant:** Opportunity for vegetarian restaurants to expand their customer base by marketing to non-vegetarian consumers. - **Advertising:** Opportunity for advertising agencies to create visually striking campaigns that resonate with a diverse set of consumers. - **Food and Beverage:** Opportunity for the food and beverage industry to develop and promote healthier food options that appeal to a wide range of consumers. ## Related on Trend Hunter - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Alternative Butter Ads](https://www.trendhunter.com/trends/crush-expectations.md) - [Plant-Based Human Meat Burgers](https://www.trendhunter.com/trends/human-meat-burger.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md)