# Succulent Vegan Sausages The Linda McCartney's Vegetarian Lincolnshire Sausages are Tasty By Michael Hemsworth | Published 2019-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegetarian-lincolnshire-sausages References: [foodbev](https://www.foodbev.com/news/linda-mccartneys-debuts-pea-protein-vegetarian-sausages/) & [lindamccartneyfoods](https://lindamccartneyfoods.co.uk) The Linda McCartney's Vegetarian Lincolnshire Sausages are the latest creation from the vegetarian fare brand that is crafted with care and is sure to come as a welcome addition to the market amongst consumers who practice [plant-based diets](https://www.trendhunter.com/trends/porkless-pies). The sausages are made with pea protein and come as the brand's first product that utilize this ingredient, which helps them to maintain a substantial profile for consumers seeking out a meat-free option. The [vegan-approved sausages](https://www.trendhunter.com/trends/this-isnt-pork-sausages) will launch in the UK starting in mid-April and are sure to be a hit due to the growing number of consumers eliminating animal-based products from their diet. The Linda McCartney's Vegetarian Lincolnshire Sausages are reported to have, "the distinctive sage and onion Lincolnshire flavor profile that consumers know and love." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 41% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Diets:** Disruptive innovation opportunity: Develop more meat-free options using pea protein for the growing number of consumers practicing a plant-based diet. - **Pea Protein:** Disruptive innovation opportunity: Explore other food products and snacks that can utilize pea protein as an alternative source of protein. - **Meat-free Options:** Disruptive innovation opportunity: Create innovative and flavorful sausages and other meat-free options for consumers who are eliminating animal-based products from their diet. ### Sectors Adopting This - **Vegetarian Food:** Disruptive innovation opportunity: Develop more vegetarian food products that mimic the taste and texture of meat for consumers seeking plant-based alternatives. - **Food Manufacturing:** Disruptive innovation opportunity: Invest in research and development to create new processing techniques and machinery for plant-based food manufacturing using innovative ingredients like pea protein. - **Snack Food:** Disruptive innovation opportunity: Create delicious and healthy snack options using pea protein and other plant-based ingredients to cater to the growing demand for vegan and vegetarian snacks. ## Related on Trend Hunter - [Vegan Veggie Sausages](https://www.trendhunter.com/trends/plant-provision.md) - [Lentil-Infused Mushroom Sausages](https://www.trendhunter.com/trends/plantbased-sausages.md) - [Vegan-Friendly Sausage Rolls](https://www.trendhunter.com/trends/vegan-sausage-rolls.md) - [Veggie-Based Sausage Ranges](https://www.trendhunter.com/trends/richmond-veggie-tasty-range.md) - [Aromatic Plant-Based Sausages](https://www.trendhunter.com/trends/aromatic-plantbased-sausages.md) - [Festive Meat-Free Sausage Products](https://www.trendhunter.com/trends/richmond-meatfree-sage-onion-sausages.md) - [Inclusive Meat-Free Minces](https://www.trendhunter.com/trends/gluten-free-vegemince.md) - [Clean-Label Veggie Sausages](https://www.trendhunter.com/trends/sun-sausages.md) - [Juicy Meat-Free Sausages](https://www.trendhunter.com/trends/new-plantbased-sausage.md)