# Vegetarian Collagen Capsules Care/of Fills a Niche in the Beauty Supplement Market By Kalin Ned | Published 2020-06-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/vegetarian-collagen References: [takecareof](https://takecareof.com/products/vegetarian-collagen_1) & [fashionista](https://fashionista.com/2020/02/care-of-vegetarian-collagen-supplements) Care/of is revolutionizing the [beauty supplement space](https://www.trendhunter.com/trends/gnc-premier-collagen) by introducing vegetarian collagen as part of its original line. While the majority of collagen offered by the brand comes in powder form and is sourced from grass-fed bovines, the latest addition seeks to accommodate those who have chosen to be more restrictive with their diets. The vegetarian collagen comes in pill format. The active ingredient is derived from the membrane on the inside of chicken eggshells, making it not suitable for vegans. Rich in [collagen and hyaluronic acid](https://www.trendhunter.com/trends/cofactor-by-elysium-health), the product is successful in boosting skin elasticity and firmness, as well as contributing to stronger nails and shinier, healthier hair. Care/of is sure to sustainably source its vegetarian collagen from "furnished chicken farms in Spain," while the capsules are colored using purple carrots. Image Credit: Care/of ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 44% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Vegetarian Collagen:** Opportunity to cater to individuals who follow a vegetarian diet and are looking for collagen supplements that align with their lifestyle. - **Beauty Supplement Market:** Potential for further innovation in the beauty supplement industry to meet the demands of consumers seeking plant-based alternatives. - **Sustainable Sourcing:** Opportunity for brands to focus on sustainable sourcing methods and communicate transparently with consumers about the origin of their ingredients. ### Where This Applies - **Beauty and Personal Care:** Incorporating vegetarian collagen into beauty and personal care products presents an innovative opportunity to tap into the growing market of conscious consumers. - **Supplements and Nutrition:** Expanding the range of vegetarian collagen supplements can cater to the increasing number of individuals seeking plant-based alternatives for their health and wellbeing. - **Food and Beverage:** Incorporating vegetarian collagen into food and beverage products can provide a unique selling point for brands targeting health-conscious consumers looking for alternative protein sources. ## Related on Trend Hunter - [Plant-Based Collagen Alternatives](https://www.trendhunter.com/trends/ingenious-vegan.md) - [Printed Collagen Supplements](https://www.trendhunter.com/trends/collagen-stacks.md) - [Bubbly Vegan Collagen Beverages](https://www.trendhunter.com/trends/care-bubbles.md) - [Collagen Nutricosmetics](https://www.trendhunter.com/trends/liftactiv-collagen-supplements.md) - [Fermentation-Based Collagen Proteins](https://www.trendhunter.com/trends/evonik-vecollan.md) - [Collagen-Boosting Heart Gummies](https://www.trendhunter.com/trends/grande-cosmetics.md) - [Vegan-Friendly Collagen Skincare](https://www.trendhunter.com/trends/annemarie-brlind.md) - [Collagen Booster Shots](https://www.trendhunter.com/trends/vegan-collagen-boost.md) - [Vegan Collagen-Boosting Supplements](https://www.trendhunter.com/trends/vegan-collagen1.md)