# Vegetarian Cold Cuts Rügenwalder Mühle is Selling Vegetarian-Friendly Cold Cuts By Katherine Pendrill | Published 2016-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegetarian-cold-cuts References: [blog.euromonitor](http://blog.euromonitor.com/2015/10/meat-substitutes-germany-vegetarian.html) & [ruegenwalder.de](http://www.ruegenwalder.de/unsere-produkte/vegetarische-produkte/) The prominent German sausage-making company [Rügenwalder Mühle](https://www.trendhunter.com/trends/chili-mett) is now producing a range of vegetarian cold cuts for consumers who are looking for an alternative to meat. In recent years, many German consumers have reduced their consumption of meat and other animal-based products. As a result, companies such as Rügenwalder Mühle are trying to cater to changing consumer preferences with new products. Rügenwalder Mühle's new lineup of vegetarian-friendly products includes cold cuts that range from [ham to salami](https://www.trendhunter.com/trends/salami-lorraine). Instead of meat, the cold cuts are made from wheat, free-range eggs and rapeseed oil. Despite the absence of meat, the cold cuts look and taste very similar to the real thing. As a result, the vegetarian cold cuts are likely to appeal to consumers looking for an easy meat replacement for breakfast or dinner. Designed to appeal more to the mainstream market than committed vegetarians, Rügenwalder Mühle's meat-free cold cuts are perfect for flexitarians. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 53% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vegetarian Alternatives:** Companies are producing vegetarian alternatives as a response to changing consumer preferences. - **Meat Replacement Products:** Products that look and taste similar to meat are growing in popularity as easy meat replacements for meals. - **Flexitarian Diet:** Products that cater to the flexitarian diet are becoming increasingly popular in the market. ### Where This Applies - **Meat Products Industry:** Companies in the meat products industry could explore producing vegetarian alternatives to cater to the changing preferences of consumers. - **Food Manufacturing Industry:** The growing demand for meat replacement products presents an opportunity for companies in the food manufacturing industry to innovate and produce new plant-based products. - **Retail Industry:** As vegetarian options become more popular, retailers can capitalize on this trend by stocking a wider range of meat-replacement products to cater to different dietary preferences. ## Related on Trend Hunter - [Vegan Minced Pork Substitutes](https://www.trendhunter.com/trends/chili-mett.md) - [Meat-Free White Sausages](https://www.trendhunter.com/trends/white-sausage.md) - [Vegan-Friendly Deli Ranges](https://www.trendhunter.com/trends/plantbased-mortadellas.md) - [Meat-Free Deli Slices](https://www.trendhunter.com/trends/deli-slice.md) - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Soy Protein Luncheon Meats](https://www.trendhunter.com/trends/luncheon-meat.md) - [Vegan Veggie Sausages](https://www.trendhunter.com/trends/plant-provision.md) - [Meat-Free Retailer Expansions](https://www.trendhunter.com/trends/continente.md) - [Shelf-Stable Vegan Salamis](https://www.trendhunter.com/trends/vegan-deli-meats.md)