# Animal Axiom Art 'Vegetarian' by Felipe Mello Uses Historic Quotes to Advocate Meat-Free Diets By Marissa Brassfield | Published 2010-05-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vegetarian-by-felipe-mello References: [behance.net](http://www.behance.net/Gallery/Vegetarian/512809) & [felipemello.wordpress](http://felipemello.wordpress.com/) 'Vegetarian' by Felipe Mello is a series of artistic axioms that use quotes from the likes of Mahatma Gandhi, Immanuel Kant and Leonardo da Vinci to inspire a meat-free diet. Each quote is worked into a rising sun with an [image of an animal](https://www.trendhunter.com/trends/food-lion1). These designs would look great as [a series of poster prints](https://www.trendhunter.com/trends/amusebouche) or postcards. See more shots of 'Vegetarian' by Felipe Mello above. Would a campaign like this incent you to give up meat? ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 37% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Meat-free Campaign:** Using historic quotes shows an opportunity for more educational and sentimental campaigns on promoting a meat-free diet. - **Ethical Advertising:** Incorporating moral values into advertising can be a successful marketing strategy for promoting social good. - **Art-inspired Messaging:** Integrating art as a medium in delivering messages is a creative way to raise awareness and create an emotional connection with a particular cause or product. ### Where This Applies - **Food and Beverage:** The meat-free campaign poses an opportunity for the industry to create and promote meat-alternative products that cater to the demand of the market. - **Marketing and Advertising:** Incorporating ethical values into advertisements can create a competitive edge in the market, especially with present-day consumers who value the responsibility of companies to society. - **Art and Design:** The use of art within messaging presents an opportunity for designers and artists to raise awareness and participate in social campaigns while showcasing their works of art. ## Related on Trend Hunter - [Compassionate Dietary Choices Ads](https://www.trendhunter.com/trends/dairyfreetoronto.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Expansive Meat-Free Food Campaigns](https://www.trendhunter.com/trends/meat-free-made-easy-campaign.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Influencer Flexitarian Campaigns](https://www.trendhunter.com/trends/violife-1.md) - [Anti-Meat Hypnosis Programs](https://www.trendhunter.com/trends/the-raging-pig-company.md) - [Almost-Extinct Animal Sculptures](https://www.trendhunter.com/trends/fauna-series.md) - [Plant-Based Meat Resolution Campaigns](https://www.trendhunter.com/trends/beyond-meat-literally-the-least-you-can-do.md)