# Vegetable Superfood Powders Moringa is a Raw Plant Source Filled with Calcium, Protein and Iron By M | Published 2015-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegetable-superfood References: [thekitchn](http://www.thekitchn.com/have-you-tried-the-protein-and-calcium-packed-superfood-moringa-yet-224024) & [npr.org](http://www.npr.org/sections/goatsandsoda/2015/09/21/441496768/the-marketing-of-moringa-is-this-the-new-kale) One of the newest vegetable superfoods to hit the market is source from the leaves and seeds of tropical moringa trees. This all-natural [superfood powder](https://www.trendhunter.com/trends/super-green) is an ideal [source of protein](https://www.trendhunter.com/trends/evive-debuts-protein-powders), iron, calcium and a slew of other healthy vitamins making it an ideal supplement to begin including in your daily food intake. The appeal behind moringa is how high the nutritional content is measuring in at two times the amount of protein than yogurt and seven times more vitamin C content than oranges. The powder is sourced from the leaves and seeds of the plant that are ground up and used in [teas, bars and other foods](https://www.trendhunter.com/trends/superfoods-drink-mix). The superfood is hoped to be used more frequently in developing countries to help improve health conditions and provide nutrients to those with a low diet in-take. The supplement is said to have a bitter taste and it can be incorporated into a variety of foods and meals. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 40% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Vegetable Superfood Powders:** Vegetable superfood powders are becoming increasingly popular as people look for convenient ways to incorporate nutritious ingredients into their diets. - **Moringa as a Superfood:** Moringa is being recognized as a powerful superfood due to its high nutritional content, making it a valuable addition to the health and wellness industry. - **Moringa in Developing Countries:** Moringa powder has the potential to address nutritional deficiencies in developing countries, providing a cost-effective and sustainable solution. ### Industries Being Reshaped - **Health and Wellness:** The health and wellness industry can capitalize on the growing demand for vegetable superfood powders by offering innovative products and incorporating moringa as a key ingredient. - **Food and Beverage:** The food and beverage industry can explore the use of moringa powder in various products, such as teas, bars, and supplements, catering to health-conscious consumers. - **Sustainable and Social Impact:** Companies in the sustainable and social impact industry can focus on promoting moringa as a nutritional solution in developing countries, addressing food security and improving overall health. ## Related on Trend Hunter - [Nutrient-Packed Super Greens Powders](https://www.trendhunter.com/trends/live-it-up.md) - [Moringa Superfood Gummies](https://www.trendhunter.com/trends/kuli-kuli-supergummies.md) - [Health-Promoting Superfood Blends](https://www.trendhunter.com/trends/organic-superfood-blends.md) - [Concentrated Superfood Powders](https://www.trendhunter.com/trends/superfood-greens-powder.md) - [Nutritious Superfood Gummies](https://www.trendhunter.com/trends/super-gummies.md) - [Organic Superfood Powders](https://www.trendhunter.com/trends/organic-superfood-powder.md) - [Holistic Super Green Powders](https://www.trendhunter.com/trends/super-greens-powder.md) - [Gut-Friendly Greens Powders](https://www.trendhunter.com/trends/magic-scoop.md) - [Convenient Nutrition Powders](https://www.trendhunter.com/trends/antioxidant-boost-powder.md)