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# Veggie Vanity Portraits
Jee Son's Vegetable Study Series Gives Produce Personality

By Meghan Young | Published 2011-07-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/vegetable-study
References: [behance.net](http://www.behance.net/gallery/vegetable-study/1277423) & [jeehson](http://www.jeehson.com/)

Until I stumbled upon the Vegetable Study photo series, I didn’t know that [fresh produce](https://www.trendhunter.com/trends/fresh-european-produce) could look so serious and sophisticated. Considering that vegetables are in the limelight right now due to the growing attention to health as well as the [rights of animals](https://www.trendhunter.com/trends/gosh-food), this series encourages its viewers to really revel in what they have to offer.

Shot by California-based [fine art photographer](https://www.trendhunter.com/trends/farming-photographs) Jee Son, the images are arranged in such a way as to give each item of produce some personality as well as denote a dramatic aesthetic to the entire portfolio. The Vegetable Study photo series even highlights certain aspects of its subjects that one wouldn’t have noticed before.

Stunning and beautiful, the Vegetable Study photo series will surely have you looking at your veggies differently.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 32% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Vegetable Art:** The Vegetable Study photo series demonstrates the trend of using fresh produce as a medium for artistic expression.
- **Health Consciousness:** The growing attention to health is driving the trend of increased interest in fresh vegetables as a staple in people's diets.
- **Animal Rights:** The Vegetable Study photo series aligns with the trend of promoting ethical treatment of animals, as vegetables gain momentum as a meat alternative.

### Industries Being Reshaped

- **Fine Art Photography:** The Vegetable Study photo series presents an opportunity for fine art photographers to explore new subjects and perspectives in their work.
- **Health and Wellness:** The trend of increased interest in fresh vegetables creates opportunities for businesses in the health and wellness industry, such as organic food stores or meal delivery services.
- **Plant-based Food:** As vegetables gain popularity as a meat alternative, the plant-based food industry has the opportunity to develop innovative and appealing vegetable-based products.

## Related on Trend Hunter

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- [Unconventional Gardening Kits](https://www.trendhunter.com/trends/freaky-veg-kit.md)
