# Vegetable Snack Bars 'That's it.' Veggie Bars Contain Only Five Simple Ingredients By Laura McQuarrie | Published 2017-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegetable-snack-bars References: [google](https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&ved=0ahUKEwiE5qau94XSAhVB0oMKHUZ0BVYQFggxMAI&url=http://www.foodbusinessnews.net/articles/news_home/New-Product-Launches/2017/01/Slideshow_New_products_at_Wint.aspx?ID={1BBCAE17-7B0F-4F95-8873-C99DCF89F6E9}&usg=AFQjCNFkKQgWJjRctGQh8Igti00CQKyWcA&sig2=9zbfdxh8U987kZKdUbUTvQ) & [shop.thatsitfruit](http://shop.thatsitfruit.com/) 'That's it.' came onto the market as a producer of [two-ingredient fruit bars](https://www.trendhunter.com/trends/little-gourmet-organic-fruit) and is now following the success of these products with a set of vegetable snack bars that follow the same themes of simplicity. All of the That’s it. Veggie bars are made with a base of black beans, which are combined with either kale, corn, carrots or peas and just three other ingredients to bind them all together. As part of its ongoing commitment to using as [few ingredients as possible](https://www.trendhunter.com/trends/ms-only-ingredients) to create healthy, yet flavorful snacks for consumers, That’s it. excludes gluten, and GMO ingredients. Transparency in product packaging is also a priority for the brand, which can be seen through the simple labeling system implemented to offer playful visuals that help to illustrate exactly what goes into the vegetable snack bars. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Simple Ingredient Snacks:** Other food companies can create snack products with minimal ingredients and transparent labeling, like That's it. Veggie Bars. - **Plant-based Snacking:** More companies can create healthy vegetable-based snacks to appeal to health-conscious consumers, like the Veggie Bars by That's it. - **Protein-packed Snacks:** Companies can explore the use of protein-rich ingredients like black beans, as seen in That's it. Veggie Bars, to create healthy yet satisfying snacks. ### Who This Affects Most - **Snack Foods:** The snack food industry can incorporate more healthy, minimally-processed options using plant-based ingredients, like That's it. Veggie Bars. - **Health Food:** The health food industry can expand their offerings to include simple, plant-based snacks that are protein-packed and have transparent labeling, like That's it. Veggie Bars. - **Gluten-free Foods:** Food companies can explore creating gluten-free snack options that are also plant-based and have minimal ingredients, similar to That's it. Veggie Bars. ## Related on Trend Hunter - [Free-From Pressed Bars](https://www.trendhunter.com/trends/pressed-bars.md) - [Crunchy Toddler Fruit Snacks](https://www.trendhunter.com/trends/organic-fruit-crunchables.md) - [Toddler-Targeted Snack Bars](https://www.trendhunter.com/trends/yumi-superfood-veggie-organic-bars.md) - [Clean Label Veggie-Based Snacks](https://www.trendhunter.com/trends/garden-veggie-snacks-products.md) - [Mini Caffeinated Fruit Snacks](https://www.trendhunter.com/trends/thats-it-energy.md) - [BBQ-Flavored Carrot Crisps](https://www.trendhunter.com/trends/dirt-kitchen-snacks.md) - [Three-Ingredient Veggie Pastas](https://www.trendhunter.com/trends/veggie-pasta.md) - [BBQ Carrot Crisps](https://www.trendhunter.com/trends/carrot-crisps.md) - [Nutrient-Rich Vegetable Chips](https://www.trendhunter.com/trends/root-foods-vegetable-chips.md)