# Beet-Based Pizza Crusts Whole Foods Sells an Unconventional Free-From Vegetable Pizza Crust By Laura McQuarrie | Published 2018-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegetable-pizza-crust References: [365bywholefoods](https://www.365bywholefoods.com/product/365-everyday-value-365-everyday-value-red-beet-pizza-crust-cb1d99) As more consumers seek out free-from products, a number of vegetable pizza crust products have emerged, with one of the most popular options being made from cauliflower. While [Whole Foods](https://www.trendhunter.com/trends/frozen-dill-pickle-pizza)' private-label 365 Everyday Value brand does carry a [cauliflower-based crust](https://www.trendhunter.com/trends/miltons-pizzas), one of the more unconventional options that it also offers is the Red Beet Pizza Crust. This [grain-free, gluten-free pizza crust](https://www.trendhunter.com/trends/carbonaut-pizzas) is made from Parmesan and mozzarella cheese, potato and chickpea flour, cage-free egg whites, plus beetroot powder and beet juice, which give the crust its unmistakable red color. Aside from serving as a great free-from crust option, the product also has the potential to elevate one's homemade pizza creations with its vibrant color alone. 365 Everyday Value suggests topping the crust with a colorful combination of yellow peppers, onion, arugula and cheese. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 56% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Free-from Pizza Crusts:** Opportunity for creating innovative pizza crusts made from alternative vegetables and ingredients to cater to the growing demand for free-from products. - **Unconventional Pizza Crusts:** A trend of using unique ingredients like beetroot powder and beet juice to create pizza crusts with vibrant colors that can enhance homemade pizza creations. - **Grain-free and Gluten-free Pizza Crusts:** Idea for developing pizza crusts that are not only free from grains and gluten, but also utilize ingredients like cheese, potato, chickpea flour, and egg whites as alternatives to traditional crusts. ### Industries Being Reshaped - **Food & Beverage:** The food industry can capitalize on the growing demand for free-from products by developing a range of vegetable-based pizza crusts made with unconventional ingredients. - **Farm-to-table:** The farm-to-table industry can incorporate alternative vegetables like beets into their produce to cater to the increasing popularity of free-from pizza crusts. - **Alternative Health:** The alternative health industry can explore the use of grain-free and gluten-free pizza crusts made from nutrient-rich ingredients to provide a healthier pizza option for consumers. ## Related on Trend Hunter - [Gluten-Free White Pizzas](https://www.trendhunter.com/trends/gluten-free-white-pizza.md) - [Frozen Cauliflower Crust Pizzas](https://www.trendhunter.com/trends/gluten-free-uncured-pepperoni-pizza.md) - [Gluten-Free Cauliflower Crusts](https://www.trendhunter.com/trends/glutenfree-cauliflower-crust-pizza.md) - [Delicious Tomato Veggie Pizzas](https://www.trendhunter.com/trends/tomato-veggie-pizza.md) - [Beet-Based Burger Patties](https://www.trendhunter.com/trends/perfectseason-beetroot-patties.md) - [Meat-Free Mediterranean Pizzas](https://www.trendhunter.com/trends/mediterranean-cauliflower-crust-pizza.md) - [Crisp Gluten-Free Pizza Crusts](https://www.trendhunter.com/trends/gluten-free-pizza-crusts.md) - [Parbaked Food Service Pizzas](https://www.trendhunter.com/trends/parbaked-pizza-crusts.md) - [Gluten-Free Frozen Pizzas](https://www.trendhunter.com/trends/carbonaut-pizzas.md)