# Protective Vegetable Packaging This Resealable Endive Box Creates a Longer Shelf Life By Laura McQuarrie | Published 2015-06-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vegetable-packaging References: [bestinpackaging](http://bestinpackaging.com/2015/03/19/whats-new-in-fresh-produce-packaging-02/) & [smart-packaging-solutions](http://www.smart-packaging-solutions.com/) This vegetable packaging system provides a simple solution for the problems that come with exposing an endive to light and heat. When an endive is turned green, it is far less likely to be sold. As a particularly sensitive vegetable, attempts to remedy these issues in-store include the use of plastic sheets to protect these vegetables. However, if these protective sheets are not monitored, Belgian endives quickly become green. In order to address these problems, [Eosta](https://www.trendhunter.com/trends/mcyam) teamed up with Smart Packaging Solutions to create a box from [recycled materials with a resealable lid](https://www.trendhunter.com/trends/paperseal-pressed). Automatically, the lid is designed to close, which helps to extend the shelf life of the fresh produce and increase its chances of being sold. Now that interest in organic produce is increasing, ensuring freshness with [sustainable packaging](https://www.trendhunter.com/trends/placon-crystal-seal-delectables) is becoming extremely important to consumers. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 68% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Resealable Packaging:** The trend of resealable packaging is disrupting the packaging industry by extending the shelf life of fresh produce and reducing food waste. - **Sustainable Packaging:** The trend of sustainable packaging is driving innovation in the packaging industry, offering solutions to address consumer demands for eco-friendly options. - **Organic Produce:** The trend of organic produce is creating opportunities for innovative packaging solutions that prioritize freshness and sustainability. ### Who This Affects Most - **Packaging Industry:** The packaging industry has the opportunity to embrace resealable and sustainable packaging solutions to meet consumer demands and reduce environmental impact. - **Food and Beverage Industry:** In the food and beverage industry, the adoption of resealable and sustainable packaging can help extend the shelf life of fresh produce, reduce waste, and enhance customer satisfaction. - **Environmental Packaging Solutions:** The environmental packaging solutions industry has the potential to disrupt traditional packaging practices by providing innovative and eco-friendly alternatives. ## Related on Trend Hunter - [Freshness-Boosting Packaging Stickers](https://www.trendhunter.com/trends/vidre.md) - [Freshness-Maximizing Microgreens Packaging](https://www.trendhunter.com/trends/upward-farms.md) - [Green Produce-Preserving Containers](https://www.trendhunter.com/trends/freshworks-produce-saver.md) - [Plant-Based Fruit Preservers](https://www.trendhunter.com/trends/organic-fruit-preserver.md) - [Eco-Friendly Root Vegetable Packaging](https://www.trendhunter.com/trends/compostable-packaging-concept.md) - [Oxygen Permeable Food Membranes](https://www.trendhunter.com/trends/intellipac-packaging.md) - [Eco-Friendly Food Coatings](https://www.trendhunter.com/trends/plantbased-coating.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Durable Egg Packaging Designs](https://www.trendhunter.com/trends/egg-packaging1.md)