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# Seawater-Based Gazpacho
Seawater's Mediterranean Vegetable Gazpacho is Rich in Minerals

By Laura McQuarrie | Published 2017-06-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/vegetable-gazpacho
References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2017/06/And-the-sofi-goes-to/10.aspx?TipID=9) & [mediterraneaseawater](https://mediterraneaseawater.com/product-surf/zumo-juice/)

A number of new [ready-to-drink vegetable gazpacho bottles](https://www.trendhunter.com/trends/liquid-salad) have been introduced by the food industry over the last few years, but Seawater sets itself apart by producing its all-natural gazpacho with Mediterranean-sourced fruits and vegetables, plus [mineral-rich Mediterranean seawater](https://www.trendhunter.com/trends/omoss).

The brand's ZUMO Gazpacho is available in a trio of flavors that introduce flavorful ingredient medleys like tomato, bell pepper, cucumber, extra virgin olive oil, vinegar, garlic and lemon juice. These gluten-free fruit and vegetable juices are not made from concentrate and boast 78 bio-available minerals, many of which cannot be found in ordinary table salt.

Seawater describes that some of the benefits of consuming the minerals from seawater include [enhanced cellular hydration](https://www.trendhunter.com/trends/instant-hydration) and nourishment, plus enhanced flavor with a lower sodium content. In all, the salts and minerals that can be found in seawater are said to be similar to those of the human body.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 3% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Seawater-based Beverages:** There is an opportunity to explore the use of seawater as a base ingredient for creating a new range of healthy and mineral-rich beverages.
- **Mediterranean-sourced Ingredient Food Products:** Incorporating Mediterranean-sourced fruits and vegetables into food offerings is an opportunity to differentiate and offer unique flavor profiles, as well as, highlight the health benefits of consuming ingredients from this region.
- **Bio-available Mineral-rich Food and Beverages:** Creating food and beverage products that contain a high amount of bio-available minerals that are essential for nourishment and hydration is an opportunity for health-focused brands.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry has an opportunity to create new products that use seawater and Mediterranean-sourced fruits and vegetables to offer differentiated and health-focused options.
- **Health and Wellness:** There is an opportunity for the health and wellness industry to promote the benefits of consuming bio-available minerals, as well as, highlight the benefits of consuming Mediterranean-sourced ingredients.
- **Sustainable Agriculture:** The use of seawater in agriculture can be explored as a sustainable farming practice that uses natural resources and may reduce dependence on freshwater, which is becoming increasingly scarce.

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