# Uncompromising Veggie Patties Heura's Vegetable-Forward Burger Patties Deliver Protein and Flavor By Laura McQuarrie | Published 2026-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegetable-forward-burger-patties References: [heurafoods](https://heurafoods.com/) & [greenqueen.hk](https://www.greenqueen.com.hk/heura-veggie-burgers-whole-food-plant-based-meat-spain/)  [Heura](https://www.trendhunter.com/trends/fine-herbs-burger) makes meat alternatives in the form of [fillets, cold cuts and nuggets](https://www.trendhunter.com/trends/heura-tex-mex-chunks), and its new, vegetable-forward burger patties see the brand focus on legumes and whole vegetables. Vegetable-forward patties have long struggled to compete with the hearty flavor, texture and nutritional value of their meatier plant-based counterparts, but Heura's take on the classic veggie patty delivers double the average protein content of this category, with 15 grams per burger. “The [vegetable burger](https://www.trendhunter.com/trends/plantbased-veggie-burger) always made you choose: protein or flavor," said co-founder and CEO Marc Coloma. "We didn’t accept that rule." Vegetable burgers account for about 20% of Spain’s plant-based market, and with its veggie patties, Heura is shaking up the category and providing an uncompromising experience with Chimichurri Pepper and Thai Curry Spinach varieties. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 46% | Activity: 46% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vegetable-forward Proteins:** Whole vegetables and legumes are redefining plant-based burgers by pairing recognizable ingredients with higher protein density and fuller sensory appeal. - **Flavor-led Nutrition:** Global seasoning profiles such as chimichurri and Thai curry create room for nutrient-rich meat alternatives to compete on taste rather than compromise. - **Unprocessed Meat Alternatives:** Consumer interest in simpler plant-based foods is opening space for products that feel less engineered while still delivering hearty texture and functional nutrition. ### Who This Affects Most - **Plant-based Foods:** The category is shifting beyond meat mimicry as vegetable-centric formats gain stronger nutritional credentials and broader mainstream relevance. - **Frozen and Chilled Foods:** Premium refrigerated and frozen patties with bold flavors can differentiate crowded retail shelves through convenience, freshness cues and better-for-you positioning. - **Food Technology:** Ingredient innovation around legumes, vegetables and texture systems is enabling cleaner-label alternatives that challenge the performance gap between veggie burgers and meat-style substitutes. ## Related on Trend Hunter - [Compacted Burger Pop-Ups](https://www.trendhunter.com/trends/smashed-aw.md) - [All-Day Prime Rib Menus](https://www.trendhunter.com/trends/the-prime-experience.md) - [Flavourful Plant-Based Protein Options](https://www.trendhunter.com/trends/thai-curry-patty.md) - [Truffled Mushroom Burgers](https://www.trendhunter.com/trends/egg-truffle-mushroom-smash.md) - [Pimento Cheese Chicken Sandwiches](https://www.trendhunter.com/trends/clubhouse-pimento-cheese-chicken-sandwich.md) - [Golf-Inspired Smash Burgers](https://www.trendhunter.com/trends/birdie-burger.md) - [Patriotic Tri-Colored Burgers](https://www.trendhunter.com/trends/red-white-bleu-burger.md) - [Meatless Protein Cheeseburgers](https://www.trendhunter.com/trends/grillhouse-cheddar-burger.md) - [Discounted Burger Deals](https://www.trendhunter.com/trends/mozza-burger.md)