# Fruity Beet Beverages Beetology's Vegetable Drink Line Pairs Beets with Fruits By Laura McQuarrie | Published 2017-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegetable-drink References: [adweek](http://www.adweek.com/creativity/for-st-patricks-day-this-agency-made-metal-bar-coasters-from-wrecked-cars/) & [kayco](http://www.kayco.com/) 'Beetology' is a new line of [cold-pressed vegetable drinks](https://www.trendhunter.com/trends/twisted-alchemy) from [Kayco](https://www.trendhunter.com/trends/manischewitz-allbeef-hot-dogs) that pairs an unmistakable base of beets with other veggies and fruits. Items in the range include varieties like Beet + Lemon + Ginger, Beet + Tropical Fruit and Beet + Cherry. All of the ingredients featured in these beverages are non-GMO, certified organic and fair trade, and as a whole the drinks are free from preservatives, additives, as well as artificial flavors and colors. The packaging for the 100% juice-based beverages uses imagery that features slices of vegetables and fruits to show a sampling of the produce that's inside, as all of the beverages are tinted in the same bright color thanks to the addition of beets. While there are plenty of [vegetable juices](https://www.trendhunter.com/trends/veg8-cayenne) that have been launched in the past, these beet juice drinks set themselves apart by offering fruit blends that one might only otherwise find at a juice bar. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 34% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Fruity Beet Beverages:** Disruptive innovation opportunity: Explore new flavor combinations and fruit blends in vegetable drinks to create unique and refreshing beverages. ### Who This Affects Most - **Beverage Industry:** Disruptive innovation opportunity: Develop innovative beet-based drinks that incorporate a variety of fruits, appealing to health-conscious consumers. ## Related on Trend Hunter - [Beet-Based Vitality Supplements](https://www.trendhunter.com/trends/beet-supplements.md) - [Daily Greens Drinks](https://www.trendhunter.com/trends/daily-greens-drink.md) - [Gut Health-Focused Beet Lattes](https://www.trendhunter.com/trends/beet-latte.md) - [Beet Jerky Snacks](https://www.trendhunter.com/trends/beet-jerky.md) - [Artisan-Quality Vegetable Juices](https://www.trendhunter.com/trends/veg-it-juice.md) - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md) - [Edgy Gut Health Beverages](https://www.trendhunter.com/trends/killer-fruit.md) - [Herbaceous Juice Beverages](https://www.trendhunter.com/trends/jamulogy.md) - [Savory Tomato-Based Juice Drinks](https://www.trendhunter.com/trends/natalies-orchid-island.md)