# Produce-Packed Chip Snacks The New Nim's Air-Dried Vegetable Crisps are Limited-Edition By Michael Hemsworth | Published 2019-11-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vegetable-crisp References: [foodbev](https://www.foodbev.com/news/nims-launches-festive-line-of-air-dried-vegetable-crisps/) & [nimsfruitcrisps](https://nimsfruitcrisps.com) The new Nim's Air-Dried Vegetable Crisps have been released by the brand in the UK to offer consumers a flavorful way to celebrate the holiday season. The snacks come in three limited-edition flavor options including the Beet & Butt, Bubble & Squeak and Brussels, which are each crafted with premium produce ingredients to make them a satisfying option to nibble on. The air-dried profile of the snack versus being fried makes them ideal for consumers of all ages and far healthier than traditional crisps. The Nim's Air-Dried Vegetable Crisps were boasted by brand founder Nimisha Raja who said, "Nim’s crisps are created using fruit and vegetables which have been air-dried,” said Raja. “Our process uses no oils, chemicals or additives, just the whole fruit and veg and, as a result, we produce virtually zero food waste. Christmas is a great time to celebrate with friends and family, so we thought we’d introduce a number of festive favourites and package them in share bags so they could be enjoyed at parties and big gatherings." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Air-dried Snacks:** The trend of air-dried snacks presents an opportunity for innovation in healthier, more flavorful chip options. - **Limited-edition Flavors:** The trend of limited-edition flavors in chip snacks allows brands to create unique and seasonal offerings, enticing consumers to try new products. - **Sustainable Packaging:** The trend of sustainable packaging in chip snacks provides an opportunity for environmentally-conscious brands to differentiate themselves and appeal to eco-conscious consumers. ### Sectors Adopting This - **Snack Foods:** The snack foods industry can capitalize on the trend of air-dried snacks by developing innovative products that are healthier and have unique flavors. - **Food Manufacturing:** The food manufacturing industry can leverage the trend of limited-edition flavors in chip snacks to create seasonal and festive snacks that cater to consumer preferences. - **Packaging:** The packaging industry can tap into the trend of sustainable packaging in chip snacks by offering eco-friendly packaging solutions that help brands reduce waste. ## Related on Trend Hunter - [Low-Calorie Veggie Snacks](https://www.trendhunter.com/trends/air-dried-veggie-crisps.md) - [Festively Flavored Snack Chips](https://www.trendhunter.com/trends/walkers-crisps-flavors.md) - [Seasonally Flavored Snack Products](https://www.trendhunter.com/trends/seabrook-seasons-eatings.md) - [Carbon-Neutral Snack Chips](https://www.trendhunter.com/trends/10-acre-crisps.md) - [BBQ-Flavored Carrot Crisps](https://www.trendhunter.com/trends/dirt-kitchen-snacks.md) - [Chestnut-Flavored Christmas Crisps](https://www.trendhunter.com/trends/honey-roasted-chestnut-sage-crisps.md) - [Extra-Tasty Vegetable Chips](https://www.trendhunter.com/trends/veg-crisps.md) - [Brussels Sprout Chips](https://www.trendhunter.com/trends/brussels-sprout-snack.md) - [Christmas Tree-Shaped Veggie Snacks](https://www.trendhunter.com/trends/garden-veggie-holiday-trees.md)