# Barley-Based Burgers Field Roast's 'FieldBurger' is a Hearty Vegetable Burger By Laura McQuarrie | Published 2016-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegetable-burger References: [vegansupply](https://vegansupply.ca/collections/newest-products/products/field-roast-fieldburger-368g) & [fieldroast](http://fieldroast.com/product/hand-formed-burger/) This unique vegetable burger from Field Roast introduces a simple way to enjoy the ritual of cooking burgers on the grill or stovetop without involving any meat. The 'FieldBurger' is a patty that's made with [plant-based ingredients](https://www.trendhunter.com/trends/plantbased-veggie-burger), including just simple grains and vegetables like barley, onion, mushrooms and celery. While conventional burger packages are labeled with terms like "grass-fed" and "antibiotic-free" that are not applicable to plant-based burgers, branding for this burger includes words like "artisan," "hand-formed" and "ready-to-eat." The market for [vegetarian and vegan burgers](https://www.trendhunter.com/trends/grilld-and-beyond-meat) is expanding with numerous options that include patties made from nuts, soy, grains and even mock meat that boasts the ability to bleed. As more consumers favor plant-based food items for health or environmental reasons, the [meatless market](https://www.trendhunter.com/trends/aw-plantbased-burger) is becoming increasingly diversified, yet competitive. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 11% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Burgers:** The rise of plant-based burgers presents opportunities for disruptive innovation in the food industry for companies who can create unique and delicious meatless patty options. - **Health and Environmental Awareness:** The growing trend of consumers choosing plant-based burgers for health or environmental reasons presents opportunities for disruptive innovation in the food and sustainability industry. - **Alternative Protein Sources:** The increasing demand for plant-based burgers is driving innovation in alternative protein sources such as nuts, soy, and grains, creating opportunities in the food industry for companies who can create unique and sustainable meatless options. ### Where This Applies - **Food:** The expanding market for plant-based burgers presents an opportunity for innovation in the food industry, particularly for companies looking to create new and unique meatless options. - **Sustainability:** The rise of plant-based burgers and the demand for alternative protein sources presents disruptive innovation opportunities in the sustainability industry for creating more efficient and sustainable ways to produce plant-based foods. - **Health:** The trend towards plant-based burgers as a healthier option creates opportunities for disruptive innovation in the health industry for products and services that cater to this growing market segment. ## Related on Trend Hunter - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md) - [Quarter-Pound Meatless Patties](https://www.trendhunter.com/trends/steakhouse-style-burger.md) - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Plant-Based Burgers Expansions](https://www.trendhunter.com/trends/franklin-farms.md) - [Umami Mushroom Patties](https://www.trendhunter.com/trends/the-actual-truffle-burger.md) - [Beet-Based Burger Patties](https://www.trendhunter.com/trends/perfectseason-beetroot-patties.md) - [Delectable Veggie Burgers](https://www.trendhunter.com/trends/delectable-veggie-burgers.md)