# Iconic Australian Pizzas Dominos Launches 'Vegemite Pizza' Following Massive Social Media Response By Niko Pajkovic | Published 2021-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegemite References: [hypebeast](https://hypebeast.com/2021/10/dominos-australia-new-cheesy-vegemite-pizza-release-info) & [dominos](http://dominos.com)  Popular pizza chain [Domino's](https://www.trendhunter.com/trends/pizza-pastas) has launched '[Vegemite Pizza](https://www.trendhunter.com/trends/vegemite-x-farm-girl)' in Australia. The limited-edition pie takes 'Vegemite' -- arguably, the most iconic Aussie food offering -- and combines it with American-style cheese pizza. For the uninitiated, 'Vegemite' is a thick and salty spread made from yeast extract that presents a unique, slightly bitter taste. In a clear effort to appeal to Australian's, [Dominos](https://www.trendhunter.com/trends/dominos-pizza-2) adds the spread as a new layer to its cheese pizza giving it a new depth of flavor. In addition, the band leaned heavily on the pop-culture status of 'Vegemite,' directly asking Aussie fans whether they would give the new pizza a try via social media. The post received over 30,000 likes and 12,000 comments, causing Domino's to go ahead with the product innovation. Image Credit: Domino's Australia ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 7% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vegemite-flavored Food:** The growing popularity of Vegemite as a unique ingredient presents an opportunity for food companies to experiment with new products that incorporate this flavorful spread. - **Social Media Influence on Product Development:** The success of Domino's Vegemite Pizza demonstrates the importance of using social media to engage with consumers and create innovative products that cater to their preferences and tastes. - **International Fusion Cuisine:** The fusion of Vegemite as an Australian ingredient and American-style cheese pizza highlights the potential for creating new and exciting international cuisine fusions that appeal to diverse global tastes. ### Where This Applies - **Fast Food Chains:** Fast food chains can leverage unique regional flavors and ingredients to create innovative menu offerings that resonate with local customers and drive business growth. - **Food and Beverage Manufacturing:** Food and beverage manufacturers can develop new products that incorporate trendy and unique ingredients like Vegemite to cater to changing consumer preferences and increase market share. - **Marketing and Advertising:** Marketing and advertising agencies can leverage the power of social media to connect with consumers and gather insights that inform product development and drive brand value. ## Related on Trend Hunter - [Limited-Edition Yeast Spread Pizzas](https://www.trendhunter.com/trends/cheesy-vegemite-pizza.md) - [Meat Pie-Packed Pizzas](https://www.trendhunter.com/trends/meat-pie-crust-pizza.md) - [Fusion Pizza Pastas](https://www.trendhunter.com/trends/pizza-pastas.md) - [Pizza Crust Hot Dogs](https://www.trendhunter.com/trends/pizza-dog.md) - [Hybrid Burger-Topped Pizzas](https://www.trendhunter.com/trends/burger-joint-pizza.md) - [Grilled Cheese Pizza Crusts](https://www.trendhunter.com/trends/cheese-toastie-crust.md) - [Pizza-Flavored French Fries](https://www.trendhunter.com/trends/crispy-chips-with-pizza-salt.md) - [Edge-to-Edge Pepperoni Pizzas](https://www.trendhunter.com/trends/pepperoni-deluxe-pizza.md) - [Indulgent 15-Topping Pizzas](https://www.trendhunter.com/trends/dominos-australia-the-lot.md)