# Vegetarian Condiment Beers This At-Home Ale is Created Using Vegemite Yeast Products By M | Published 2016-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegemite-yeast References: [eater](http://www.eater.com/2016/8/15/12491934/vegemite-beer-homebrew-cheap) & [abc.net.au](http://www.abc.net.au/news/2016-08-15/vegemite-can-be-brewed-into-cheap-form-of-beer-scientists-say/7735674) Vegemite yeast might be most well-known as the brown paste condiment originating from Australia, but one researcher from [Queensland University](https://www.trendhunter.com/trends/sports-headgear) has discovered a way to utilize the product to create homemade beer. The ale is produced using the [yeast base](https://www.trendhunter.com/trends/yeast-strain) of the product in the fermentation process, to transform the hops into a [cost-effective beer](https://www.trendhunter.com/trends/quinoa-beer) that can be made for a fraction of the cost. Low-priced beers are popular amongst younger consumer demographics that often seek out cost-effective options that still offer great taste. The Vegemite beer has distinct notes of the paste's taste with a price point that costs $0.07 per bottle to brew. This is a significant drop in comparison to purchasing ale, that offers a much more artisan and at home way to craft the beverage. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 6% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Vegemite Beer:** The utilization of Vegemite yeast for brewing beer creates a cost-effective and distinct beer with the potential to appeal to younger, budget-conscious consumers. - **At-home Brewing:** The ability to create homemade beer using Vegemite yeast offers a disruptive innovation opportunity for the craft beer industry, allowing for cost savings and personalized brewing experiences. - **Vegetarian Condiments:** The use of vegetarian and plant-based ingredients in the brewing process creates a trend towards sustainability and transparency in the beverage industry. ### Who This Affects Most - **Beer:** The use of Vegemite yeast in brewing creates a potential opportunity for cost savings and differentiation within the beer industry, particularly among budget-conscious consumers. - **Craft Beer:** The ability to create at-home craft beer using unique ingredient bases such as Vegemite yeast presents a disruptive innovation opportunity for the craft beer industry. - **Plant-based Food and Beverage:** The trend towards vegetarian and plant-based ingredients, as evidenced by the use of Vegemite yeast in brewing, creates a disruptive innovation opportunity for food and beverage companies to leverage this trend towards greater sustainability and transparency. ## Related on Trend Hunter - [Limited-Edition Yeast Spread Pizzas](https://www.trendhunter.com/trends/cheesy-vegemite-pizza.md) - [Aussie Condiment Coffees](https://www.trendhunter.com/trends/vegemite-x-farm-girl.md) - [Meatless Food-Pairing Beers](https://www.trendhunter.com/trends/brewdog-quorn-mexican-vienna-lager.md) - [Collaborative Vegan Beers](https://www.trendhunter.com/trends/collaborative-vegan-beer.md) - [Leftover Bread-Based Beers](https://www.trendhunter.com/trends/hop-foundry.md) - [Bread Surplus-Created Beers](https://www.trendhunter.com/trends/upcycling-food-trend.md) - [Upcycled Pasta Beers](https://www.trendhunter.com/trends/beyond-belief-brewing.md) - [Gourmet Beer-Flavored Mustards](https://www.trendhunter.com/trends/flavored-mustard.md) - [Minimally Processed Egg Alternatives](https://www.trendhunter.com/trends/revyve.md)