# Aussie Condiment Coffees VEGEMITE x Farm Girl are Serving Vegemite Flat Whites for a Limited Time By Laura McQuarrie | Published 2026-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegemite-x-farm-girl References: [secretldn](https://secretldn.com/vegemite-flat-whites/) & [sprudge](https://sprudge.com/now-theyre-putting-vegemite-in-the-flat-whites-664323.html)  At this year's London Coffee Festival, Vegemite Flat Whites will make their debut, treating coffee lovers to a distinctly Australian drink on behalf of [VEGEMITE](https://www.trendhunter.com/trends/simsons-pantry-vegemite-mini-wraps) x [Farm Girl](https://www.trendhunter.com/trends/rainbow-hoops). This collab between the Australian food spread brand and the Australian-inspired London-based cafe chain incorporates the intensely salty, savory paste, and Farm Girl’s Co-founder and Creative Director Rose Hood says, "The Flat Vegemite is destined to be our new best seller." For those who can't attend the [coffee event](https://www.trendhunter.com/trends/espresso-martini-festival), Farm Girl and VEGEMITE have released the recipe for a homemade Vegemite Flat White: 20 grams of ristretto, one teaspoon of VEGEMITE, and 150ml of hot milk. Preparing a Flat Vegemite calls for stirring the brand's yeast extract spread into a ristretto shot until dissolved, then topping with milk and foam. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 56% | Activity: 53% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fusion Beverage Innovations:** The introduction of Vegemite-infused coffee exemplifies the growing trend of unconventional flavor pairings in the beverage industry, paving the way for new taste experiences. - **Culinary Cross-culturization:** The collaboration between Australian Vegemite and a London cafe highlights an increasing trend of cross-cultural culinary ventures, offering novel gastronomy experiences for adventurous consumers. - **DIY Specialty Drinks:** Releasing the recipe for Vegemite Flat Whites encourages the trend of do-it-yourself specialty beverages, empowering consumers to explore unique concoctions at home. ### Who This Affects Most - **Specialty Coffee:** The introduction of Vegemite Flat Whites offers an opportunity for the specialty coffee industry to experiment with savory additions and attract a niche market of adventurous coffee enthusiasts. - **Gourmet Condiments:** Incorporating a traditional spread like Vegemite into beverages showcases the potential for gourmet condiments to expand beyond their typical uses, blending into new markets and consuming occasions. - **Food Tourism:** The attraction of unique beverage concoctions at international festivals demonstrates how the food tourism industry can leverage novelty to draw and engage global audiences. ## Related on Trend Hunter - [Collectible Toast Merchandise](https://www.trendhunter.com/trends/vegemite-1.md) - [Celebratory Nation Cakes](https://www.trendhunter.com/trends/australia-day.md) - [Vegetarian Condiment Beers](https://www.trendhunter.com/trends/vegemite-yeast.md) - [Collectible Condiment Jars](https://www.trendhunter.com/trends/vegemite-blend-17.md) - [Aussie Spread-Stuffed Crusts](https://www.trendhunter.com/trends/stuffed-pizza-crust.md) - [Aussie Spread Cheesecakes](https://www.trendhunter.com/trends/australian-dessert.md) - [Limited-Edition Yeast Spread Pizzas](https://www.trendhunter.com/trends/cheesy-vegemite-pizza.md) - [Food Paste Popsicles](https://www.trendhunter.com/trends/vegemite-icy-poles.md) - [Condiment-Inspired Liqueurs](https://www.trendhunter.com/trends/archiemite.md)