# Fake Vandalism Vegemite Guerrilla Ads By Bianca | Published 2008-05-29 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/vegemite-guerrilla-melbourne-cricket References: [print.duncans](http://www.print.duncans.tv/2008/vegemite-cricket-balls-in-melbourne/) I hate Vegemite, but I do love their new [guerrilla campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign). The ads feature fake vandalism with cricket balls appearing to be smashed through car windows and bus station ads, with the tag line, "Looks like the Aussies had their Vegemite today." The live campaign was featured in different locations are the city during a cricket tournament at the Melbourne Cricket Ground. The creative ads for the Australian version of [Marmite](https://www.trendhunter.com/trends/marmite-first-timers) come from JWT Melbourne. The [Kraft](https://www.trendhunter.com/trends/mayoverse) product is promoted as a healthy sandwich spread rich in Vitamin B. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 46% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What's Driving This Trend - **Guerrilla Advertising:** Disruptive innovation opportunity: Explore unconventional advertising methods to create buzz and engagement. - **Viral Marketing:** Disruptive innovation opportunity: Harness the power of social media and online platforms to create viral campaigns that reach a wider audience. - **Authentic Branding:** Disruptive innovation opportunity: Focus on building a genuine and relatable brand that resonates with your target audience. ### Who This Affects Most - **Food & Beverage:** Disruptive innovation opportunity: Develop innovative and healthy food products that cater to changing consumer preferences. - **Advertising & Marketing:** Disruptive innovation opportunity: Embrace new advertising techniques and platforms to effectively reach and engage the target market. - **Sports & Entertainment:** Disruptive innovation opportunity: Integrate creative marketing tactics into sporting events and entertainment experiences to enhance brand visibility. ## Related on Trend Hunter - [Suggestive Spread Campaigns](https://www.trendhunter.com/trends/marmite-first-timers.md) - [Provocative Spread Pop-Ups](https://www.trendhunter.com/trends/marmite-dark-room.md) - [Fake Ketchup Campaigns](https://www.trendhunter.com/trends/heinz-campaign.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Comical Lawsuit-Inspired Campaigns](https://www.trendhunter.com/trends/glebe-farms-oatly-lawsuit.md)