# Health-Focused Vegan Drive-Thrus Chef Matthew Kenney’s Launches New Vegan Drive-thru 'VEG’D' By Grace Mahas | Published 2021-03-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/vegd References: [vegnews](https://vegnews.com/2021/3/chef-matthew-kenney-del-taco-vegan-drive-thru) & [vegd.eu](https://www.vegd.eu/) Chef Matthew Kenney recently joined forces with local entrepreneur Christine Mulholland to launch a new [vegan drive-thru concept](https://www.trendhunter.com/trends/salad-and-go) dubbed 'VEG'D.' The new quick-serve restaurant will offer organic, chef-crafted [vegan fast food](https://www.trendhunter.com/trends/joy-burgers-and-plants) with a "healthy spin." Some standouts from the menu include a breakfast burrito, the [VEG'D burger](https://www.trendhunter.com/trends/aw-plantbased-burger), and a veggie-forward Plant Bowl. “We are so excited to be bringing this fresh, mindful new concept to the fast-food market, an industry saturated by long standing giants that have failed to consider the health of their consumers and our planet,” commented co-founder Christine Mullholland. In addition, the restaurant will package all products in recycled and/or biodegradable and compostable materials and will compost or donate all food waste. Image Credit: Veg'd ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 55% | Activity: 52% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Vegan Fast Food:** The growing demand for vegan options in fast-food chains presents an opportunity for businesses to offer plant-based alternatives to attract more health-conscious customers, ultimately disrupting the fast-food industry. - **Eco-friendly Packaging:** The increasing concern for the environment creates a window for innovation in eco-friendly packaging, allowing sustainable businesses to stand out in their respective industries and make a positive impact on the planet. - **Health-conscious Dining:** As more consumers prioritize their health, businesses can take advantage of this trend and create food options that cater to specific dietary needs and preferences, disrupting the traditional fast-food industry. ### Industries Being Reshaped - **Fast Food:** Fast-food chains can disrupt the industry by offering more vegan options and healthier alternatives to cater to the growing demand for conscious eating and plant-based diets. - **Packaging:** Packaging companies have an opportunity to innovate eco-friendly materials that reduce waste and help companies move towards sustainable practices. - **Restaurant:** Restaurants can disrupt the industry by creating plant-based menus and incorporating more healthy ingredients to meet the demand for health-conscious meals. ## Related on Trend Hunter - [Virtual Vegan Bowl Menus](https://www.trendhunter.com/trends/vegan-bowls.md) - [Nostalgic Vegan Fast Food](https://www.trendhunter.com/trends/mr-charlies.md) - [Virtual Vegan Bowl Restaurants](https://www.trendhunter.com/trends/vegan-bowls-for-all.md) - [Minimal-Ingredient Vegan Proteins](https://www.trendhunter.com/trends/preposterous-foods.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md) - [Ready-to-Eat Vegan Meals](https://www.trendhunter.com/trends/readytoeat-vegan-meal.md) - [Health Food Digital Drive-Thrus](https://www.trendhunter.com/trends/sweetlane.md) - [Plant-Based QSR Collections](https://www.trendhunter.com/trends/shake-shack-5.md) - [Salad-Based Restaurant Drive-Thrus](https://www.trendhunter.com/trends/just-salad-1.md)