# Plant-Powered Cat Treats Vegcat Pure Bites are Hypoallergenic & Made with Fermented Protein By Laura McQuarrie | Published 2025-11-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegcat-pure-bites References: [petbusinessworld](https://www.petbusinessworld.co.uk/new-products/cats/european-firm-launches-fermented-protein-snack-for-cats.html) & [vegdog.de](https://www.vegdog.de/products/vegcat-pure-bites?variant=52213831565655)  After establishing itself as a trusted vegan dog food brand in Europe, [Vegdog](https://www.trendhunter.com/trends/popcorn-for-dogs) is launching its first product for cats, Vegcat Pure [Bites](https://www.trendhunter.com/trends/gosh-veg-bites). “From the very beginning, our vision was to replace meat-based products in the pet food sector with healthy [plant-based alternatives](https://www.trendhunter.com/trends/marsapet-introduced)," said Tessa Zaune-Figlar, chief executive and founder of Vegdog. "Thanks to new, innovative raw materials and scientific advances, it is now possible to feed cats a balanced plant-based diet. This opens up completely new opportunities—for greater sustainability and for a future in which love for animals does not come at the expense of other animals.” Vegcat Pure Bites are protein-packed, hypoallergenic and made with fermented protein. Notably, the plant-powered snack for cats features taurine, for heart health support, and excludes all animal proteins, artificial colorings and flavorings. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 79% | Activity: 66% | Freshness: 56% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Fermented Protein in Pet Food:** The use of fermented protein in pet treats marks a shift towards innovative nutritional solutions for animals, providing a more sustainable and digestible source of protein. - **Hypoallergenic Pet Diets:** Hypoallergenic plant-based cat treats address rising concerns about pet allergies, representing an opportunity to cater to sensitive pet dietary needs without traditional allergens. - **Plant-based Pet Nutrition:** The emergence of fully plant-based cat treats signals a growing trend towards sustainable pet nutrition, aligning pet diets with eco-conscious consumer values. ### Sectors Adopting This - **Sustainable Pet Food:** Innovations in sustainable pet food production, like plant-based treats, are challenging the traditional meat-centric pet food industry by reducing environmental impacts. - **Vegan Pet Products:** The vegan pet product industry is expanding rapidly, driven by demand for cruelty-free and environmentally friendly alternatives to conventional animal-based options. - **Pet Health and Wellness:** A focus on health-conscious and hypoallergenic offerings is transforming the pet health and wellness industry, catering to pets with specialized dietary requirements. ## Related on Trend Hunter - [Textural Spellbinding Dog Toys](https://www.trendhunter.com/trends/barkbox-collection.md) - [Seasonal Pet Care Capsules](https://www.trendhunter.com/trends/petsafe-1.md) - [Canine Health Screening Tests](https://www.trendhunter.com/trends/canine-health-screening-test.md) - [Seafood-Based Pet Foods](https://www.trendhunter.com/trends/umami-bioworks-1.md) - [Halloween-Themed Pet Product Collections](https://www.trendhunter.com/trends/petsmart-thrills-chills.md) - [Cat-Friendly Sauces](https://www.trendhunter.com/trends/wow-cat-sauce.md) - [Lickable Wet Cat Treats](https://www.trendhunter.com/trends/smalls-licks.md) - [Air-Dried Cat Foods](https://www.trendhunter.com/trends/redbarn.md) - [Expanded American Meat Treats](https://www.trendhunter.com/trends/rare-breed-1.md)